Google Set to Introduce New Device: the Pixel Tag

WHO:

The Verge - Google is the organization introducing the new device called the Pixel Tag.

9to5Google - The tracker is referred to as the “Google Pixel Tag.”

WHAT:

The Verge - The Google Pixel Tag is a smart tracker designed to help users locate lost items using the “Find My Device” network.

9to5Google - The model number of the Google Pixel Tag is GA12506, and it is marketed in the color “Fog Light.”

9to5Google - The Pixel Tag is described as compact, lightweight, and durable, designed to attach to important items.

9to5Google - The tracker features a loud speaker for nearby searches.

WHERE:

The Verge - The Google Pixel Tag can be used to locate items via a smartphone.

WHEN:

9to5Google - The Pixel 11 is set to launch on August 12.

WHY:

The Verge - The purpose of the Google Pixel Tag is to prevent users from wasting time searching for lost items.

HOW:

The Verge - The tracker utilizes Google’s “Find My Device” network for locating belongings.

9to5Google - The tracker is designed with privacy and personal data in mind.

(UPDATED July 31, 2026 22:27 UTC)

Google has just introduced a new device called the Pixel Tag, a smart tracker aimed at helping users locate lost items through the “Find My Device” network. This compact and lightweight tracker, model number GA12506, is marketed in the color “Fog Light” and features a loud speaker for nearby searches, making it easier to find important belongings. The Pixel Tag is set to launch alongside the Pixel 11 on August 12, and it emphasizes privacy and personal data protection for its users.