Wildberries CEO Responds to Drone Strikes and Calls for Compensation

WHO:

Meduza - Tatyana Kim is the founder and CEO of Wildberries.

pbs.org - Ukrainian President Volodymyr Zelenskyy is involved in the context of the attacks.

pbs.org - Dmitry Peskov is the Kremlin spokesman.

WHAT:

Meduza - Wildberries has been under drone attacks for almost two weeks, with over 200 incoming fixed-wing drones reported at the Yekaterinburg warehouse.

pbs.org - Ukraine has struck over a dozen Wildberries depots as part of its aerial campaign, resulting in nine deaths and numerous injuries.

pbs.org - Wildberries accounts for 52% of all online orders in Russia.

pbs.org - Wildberries has distributed a second tranche of reimbursement to over 97,000 businesses affected by the attacks.

pbs.org - Estimated losses of goods stored in the attacked facilities could be as high as $3 billion.

WHERE:

Meduza - Wildberries warehouses are located in 10 countries, including Russia, Kyrgyzstan, Belarus, Kazakhstan, Armenia, Uzbekistan, and China.

pbs.org - The attacks began in Elektrostal, just east of Moscow, and spread to the Tambov region, Krasnodar, Stavropol, St. Petersburg, and Simferopol in Crimea.

WHEN:

pbs.org - The first strikes on Wildberries facilities occurred on July 18.

pbs.org - Wildberries was launched in 2004.

WHY:

pbs.org - Ukraine's attacks aim to undermine Russia's war effort and impact its economy.

pbs.org - Zelenskyy indicated that the attacked facilities were involved in supplying gear and technical components to Russia's military.

HOW:

Meduza - Wildberries has implemented fire safety operations and established its own firefighting brigades since 2024.

pbs.org - Wildberries has offered discounts on storage fees, free transfer of goods, and discounted loans to support affected sellers.

(UPDATED August 1, 2026 01:29 UTC)

Wildberries, the major online retailer in Russia, has been under sustained drone attacks for nearly two weeks, with over 200 drones targeting its warehouses, resulting in nine deaths and numerous injuries. Ukrainian President Volodymyr Zelenskyy has stated that these attacks are part of a strategy to disrupt Russia's military supply chain, as Wildberries accounts for 52% of all online orders in the country. In response to the ongoing crisis, Wildberries has distributed reimbursements to over 97,000 affected businesses and implemented safety measures, including the establishment of its own firefighting brigades.