Xbox Console Prices Surge by up to 43% in Europe and UK
WHO:
TechPowerUp - Microsoft is the company raising Xbox prices.
WHAT:
TechPowerUp - The price increase for the Xbox Series S (512 GB) in Europe represents a 43% hike compared to the old price.
TechPowerUp - The price increase for the Xbox Series X (1 TB, Disc) is now €800, reflecting a 33% to 36% increase depending on the edition.
TechPowerUp - Xbox Series S (512 GB) price increased to €499.99 from €349.99.
TechPowerUp - Xbox Series S (1 TB) price increased to €599.99 from €399.99.
TechPowerUp - Xbox Series X (1 TB, Digital) price increased to €749.99 from €549.99.
TechPowerUp - Xbox Series X (1 TB, Disc) price increased to €799.99 from €599.99.
TechPowerUp - Xbox Series S (512 GB) price in the UK increased to £429.99 from £299.99.
TechPowerUp - Xbox Series S (1 TB) price in the UK increased to £519.99 from £349.99.
TechPowerUp - Xbox Series X (1 TB, Digital) price in the UK increased to £619.99 from £449.99.
TechPowerUp - Xbox Series X (1 TB, Disc) price in the UK increased to £669.99 from £499.99.
TechPowerUp - Xbox Series S (512 GB) price in the US increased to $499.99 from $399.99.
TechPowerUp - Xbox Series S (1 TB) price in the US increased to $599.99 from $449.99.
TechPowerUp - Xbox Series X (1 TB, Digital) price in the US increased to $749.99 from $599.99.
TechPowerUp - Xbox Series X (1 TB, Disc) price in the US increased to $799.99 from $649.99.
Engadget - The entry-level price for an Xbox now starts at 499.99€/£429.99.
WHERE:
TechPowerUp - Price increases are occurring in the United States, Europe, and the United Kingdom.
WHEN:
TechPowerUp - Price increases started on August 1st.
WHY:
bbc.com - Microsoft stated that "Console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027."
bbc.com - Microsoft reported a $1.7 billion decline in Xbox revenue in 2026, with hardware sales dropping 29% year-on-year due to lower console sales.
bbc.com - Xbox CEO Asha Sharma noted that although Xbox gained over 200 new players in FY26, the "business did not grow with our audience."
bbc.com - Microsoft CEO Satya Nadella stated that Xbox leadership was "making the necessary decisions required across our content portfolio, platform, and operations to reset the business for long-term growth."
bbc.com - Microsoft stated it had "hoped another price increase would not be necessary," but cited rising costs of console storage and memory as the reason for the price hike.
TechPowerUp - The price increase is attributed to a memory crisis affecting the supply of GDDR6 memory, which has seen significantly higher prices.
TechPowerUp - The price increase is attributed to a memory crisis affecting the supply of GDDR6 memory for the consoles.
HOW:
TechPowerUp - Retailers may add additional charges if demand exceeds supply as console demand is expected to rise with the upcoming launch of Grand Theft Auto VI.
TechPowerUp - The pricing strategy involves an increase of up to $150 in the United States, with even larger increases in Europe and the UK.
(UPDATED August 4, 2026 04:08 UTC)
Microsoft has announced a significant decline in Xbox revenue, reporting a drop of $1.7 billion in 2026, largely attributed to a 29% decrease in hardware sales. Despite gaining over 200 new players in the fiscal year, Xbox CEO Asha Sharma acknowledged that the business did not grow alongside the audience. In response to these challenges, Microsoft CEO Satya Nadella emphasized that Xbox leadership is making essential decisions to reset the business for long-term growth, as they anticipate console storage and memory prices to increase by more than 2.5 times, with another doubling expected by the fall of 2027.
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(UPDATED August 4, 2026 00:04 UTC)
Microsoft has announced a price increase for its gaming consoles, citing rising costs of storage and memory as the driving factors behind this decision. The company expressed that it had hoped to avoid another price hike, but the financial pressures have made it unavoidable. This change reflects the ongoing challenges in the tech industry as companies navigate increasing production expenses.
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(UPDATED August 3, 2026 18:41 UTC)
In a significant price adjustment, the Xbox Series S (512 GB) has seen a 43% increase in Europe, while the Xbox Series X (1 TB, Disc) is now priced at €800, reflecting a rise of 33% to 36% depending on the edition. This price hike is largely due to a memory crisis impacting the supply of GDDR6 memory, which has become much more expensive. Retailers may impose additional charges if demand surpasses supply, especially with the anticipated launch of Grand Theft Auto VI on March 15, 2027.
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(UPDATED August 3, 2026 16:31 UTC)
Microsoft has announced significant price increases for its Xbox consoles, with the Xbox Series S now starting at €499.99 in Europe and £429.99 in the UK, while prices in the US have risen to $499.99. The Xbox Series X has also seen a jump, with prices reaching €749.99 and £619.99 in Europe and the UK, respectively, and $749.99 in the US. These changes, which began on August 1, are attributed to a memory crisis affecting the supply of GDDR6 memory for the consoles.