Zac Brown Band Delights Fenway Crowd With Concert and Free Cruises

WHO:

WCVB - Zac Brown Band, lead singer Zac Brown

Rolling Stone Music - 37,000 audience members

WHAT:

[12:27 PM EDT] - WCVB - Zac Brown announced, "This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park!" during the concert.

WCVB - Zac Brown Band surprised fans with free cruise vacations during a concert.

WCVB - Each fan received a voucher for a cruise for two people.

WCVB - The giveaway is part of a partnership with Margaritaville at Sea.

WCVB - The concert marked the band's 15th consecutive sold-out show at Fenway Park.

WCVB - Zac Brown stated, "Tonight we’re going to do something that even Jimmy (Buffett) would say is crazy. I’m buying every single person here a cruise for two people on the boat."

WHERE:

WCVB - Fenway Park, Boston

WHEN:

WCVB - The cruise vouchers are valid for a cruise on the Beachcomber ship, which is scheduled to debut in January.

WHY:

WCVB - The giveaway was to celebrate the band's milestone of 15 consecutive sold-out performances.

HOW:

[12:27 PM EDT] - WCVB - Fans were instructed to sign up for the cruise vouchers by midnight via text or a QR code displayed on Fenway's big screens.

WCVB - Fans were instructed to sign up for the cruise vouchers via text or a QR code displayed on Fenway's big screens by midnight.

(UPDATED August 3, 2026 20:28 UTC)

During a concert at Fenway Park, Zac Brown excitedly announced that they were hosting the biggest giveaway in history. Fans were encouraged to sign up for cruise vouchers by midnight using a text message or a QR code displayed on the big screens at the venue. This thrilling opportunity has everyone buzzing with anticipation as they prepare to participate in this unprecedented event.

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(UPDATED August 3, 2026 18:38 UTC)

In a stunning surprise for fans at Fenway Park, Zac Brown Band lead singer Zac Brown announced that every one of the 37,000 audience members would receive a voucher for a cruise for two people, part of a partnership with Margaritaville at Sea. This giveaway celebrated the band's remarkable achievement of 15 consecutive sold-out shows at the iconic venue, with Brown humorously stating, "Tonight we’re going to do something that even Jimmy (Buffett) would say is crazy." Fans can sign up for their cruise vouchers via text or a QR code displayed on the big screens, with the Beachcomber ship set to debut in January.