Disney and Tiktok Partner to Enhance Short-form Video Content

WHO:

Techmeme - The Walt Disney Company and TikTok are involved in the partnership.

Deadline - Social media content creators and fans will participate in the content-sharing deal.

WHAT:

Techmeme - Disney announced a global deal with TikTok to bring "thoughtfully curated" fan-created short-form videos based on Disney's intellectual property (IP) to Disney+'s vertical Verts feed.

Deadline - The new pact will allow access to memorable scenes from Disney movies and shows for content creators.

Variety - The alliance will enable creators to make shorts tied to characters and stories from Marvel, Pixar, Star Wars, FX, and more.

WHERE:

Deadline - The deal will pilot in the US, with plans to expand to other markets.

WHEN:

Deadline - The pilot of the deal is set to begin in the coming months.

WHY:

Variety - The partnership aims to boost short-form programming on Disney+.

HOW:

Techmeme - The deal will allow fan-created videos using clips from Disney's library to appear on the streaming service.

(UPDATED August 5, 2026 13:38 UTC)

Disney has announced a global partnership with TikTok to bring fan-created short-form videos based on its intellectual property to Disney+'s vertical Verts feed, starting with a pilot in the U.S. This new deal will give content creators access to memorable scenes from Disney movies and shows, allowing them to create shorts featuring beloved characters from franchises like Marvel, Pixar, and Star Wars. The pilot is set to begin in the coming months, aiming to enhance short-form programming on Disney+.