World Cup Boosts Traffic and Sales at Tanger Outlets

WHO:

CNBC - Stephen Yalof is the CEO of Tanger.

CNBC - Tanger operates shopping centers in eight of the 11 host cities for the World Cup.

WHAT:

CNBC - Tanger's core funds from operations (FFO) hit $0.64 per share, exceeding the $0.61 analysts expected and representing a 10% increase from the previous year.

Briefs Finance - Average tenant sales at Tanger's centers rose 5% for the quarter.

Briefs Finance - Tanger raised its full-year guidance due to increased shopper traffic and sales.

CNBC - Tanger experienced an increase in traffic and sales in June and July due to World Cup tourism.

CNBC - Sales for Tanger are up about 5% for the year.

CNBC - The company reported strong second-quarter results, attributing this to enhanced marketing and traffic-driving initiatives.

CNBC - Yalof noted that "Traffic drives sales. Traffic and sales always move together."

WHERE:

CNBC - Tanger has shopping centers located in eight of the 11 host cities for the World Cup.

WHY:

Briefs Finance - Conflicts in Mexico, the Caribbean, and the Middle East have pushed more tourists toward U.S. destinations near Tanger properties.

CNBC - Yalof stated that the influx of new visitors during the World Cup provides an opportunity to introduce them to the Tanger brand, aiming for long-term customer loyalty.

CNBC - Increased domestic travel is attributed to rising oil prices and the current geopolitical macroenvironment.

HOW:

Briefs Finance - Tanger purchased a 301,000-square-foot mall in the Toledo, Ohio area for about $60 million in May.

CNBC - Tanger centers offer a mix of retail, food and beverage, and entertainment, encouraging customers to stay longer and enjoy multiple experiences.

CNBC - Yalof mentioned that the company is leveraging the excitement around the World Cup to enhance customer experiences and build brand loyalty.

(UPDATED August 5, 2026 22:12 UTC)

Tanger's core funds from operations reached $0.64 per share, surpassing analysts' expectations of $0.61 and marking a 10% increase from the previous year. The company also reported a 5% rise in average tenant sales at its centers and has raised its full-year guidance, attributing this growth to increased shopper traffic and sales driven by conflicts in Mexico, the Caribbean, and the Middle East that have redirected tourists to U.S. destinations. Additionally, Tanger recently acquired a 301,000-square-foot mall in the Toledo, Ohio area for approximately $60 million in May.

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(UPDATED August 5, 2026 20:37 UTC)

Tanger, led by CEO Stephen Yalof, has seen a boost in traffic and sales due to World Cup tourism, with sales up about 5% for the year. The company operates shopping centers in eight of the eleven host cities for the World Cup and reported strong second-quarter results, attributing this success to enhanced marketing and traffic-driving initiatives. Yalof emphasized that the influx of visitors during the tournament not only introduces them to the Tanger brand but also aims to foster long-term customer loyalty through a mix of retail, food, and entertainment experiences.