World Cup 2026 Boosts Netflix Engagement to New Heights
WHO:
iPhone in Canada - Netflix, FIFA, Ronaldinho, Gary Lineker, Micah Richards, Alan Shearer
About Netflix - Netflix, FIFA, Ronaldinho, Gary Lineker, Micah Richards, Alan Shearer
WHAT:
iPhone in Canada - Netflix holds exclusive broadcast rights for the FIFA 2027 Women’s World Cup across the US and Canada, set to run from June 24 to July 25, 2027.
SVG Europe - ITVX's total streams for July rose by 30% year-on-year, representing an increase of 101 million streams compared to July last year.
SVG Europe - Viewer retention on ITVX reached a new high during the World Cup 2026, with 44% of tournament viewers returning to watch further content, an increase from 36% for Euro 2024 and 25% for World Cup 2022.
SVG Europe - ITVX achieved over 436 million streams in July, marking its most successful month on record, with a 30% year-on-year increase.
SVG Europe - ITVX's coverage of the FIFA World Cup 2026 generated over 200 million streams, making it the most-watched sporting event in ITVX history.
SVG Europe - ITVX handled nearly 5 million peak live streams during the England vs Norway match, a 38% increase compared to the peak live streaming volume for Euro 2024.
SVG Europe - ITV's YouTube channel for World Cup coverage captured 153 million views, more than double the channel’s total for the entire year of 2025.
SVG Europe - The Fan Zone experience on the ITVX mobile app delivered 33.4 million total sessions during the tournament.
SVG Europe - Viewer retention on ITVX reached 44% during the World Cup 2026, an increase from 36% for Euro 2024 and 25% for World Cup 2022.
iPhone in Canada - Netflix's football content saw a viewership spike of more than 250% in May compared to average weekly views from January to April.
iPhone in Canada - The documentary "Norway: The Dark Horse" became the number one title in Norway during its first week and remained in the Top 10 throughout the World Cup.
iPhone in Canada - Views for "Ronaldinho: The One and Only" increased by 34% in Brazil following Ronaldinho's halftime appearance.
iPhone in Canada - "The Rest Is Football" became a regular fixture in the UK, landing on the weekly Top 10 list.
iPhone in Canada - The FIFA World Cup: Launch Edition mobile game was the number one most-played title on Netflix Games during the tournament.
About Netflix - Weekly views of Netflix's football titles more than doubled (over 250%) in May compared to January through April.
About Netflix - "Ronaldinho: The One and Only" saw a 34% increase in views in Brazil after Ronaldinho's halftime appearance.
About Netflix - "The Rest Is Football" reached the weekly Top 10 in the UK and has been renewed for the 2026–27 Premier League season.
About Netflix - The FIFA World Cup: Launch Edition game saw player engagement remain more than 40% above pre-tournament baselines after the championship match.
WHERE:
iPhone in Canada - Norway, Brazil, UK, US, Canada
About Netflix - Norway, Brazil, UK, US, Canada
WHEN:
iPhone in Canada - The FIFA 2027 Women’s World Cup is scheduled to run from June 24 to July 25, 2027.
About Netflix - The FIFA 2027 Women’s World Cup is set to take place from June 24 to July 25, 2027.
WHY:
iPhone in Canada - The spikes in viewership were driven by the FIFA 2026 Men’s World Cup and the excitement surrounding it.
About Netflix - The engagement with Netflix's football content was fueled by the popularity of the FIFA 2026 Men’s World Cup.
HOW:
About Netflix - Players in Brazil were most likely to choose their home country in the FIFA World Cup: Launch Edition game, while in the US, most players chose to play as Argentina.
iPhone in Canada - Netflix's football content included series, documentaries, talk shows, and mobile games that attracted viewers during the World Cup.
About Netflix - Fans engaged with the FIFA World Cup: Launch Edition game by playing as their favorite teams and upgrading players using in-game currency.
Netflix has secured exclusive broadcast rights for the FIFA 2027 Women’s World Cup in the US and Canada, with the tournament scheduled to take place from June 24 to July 25, 2027. Meanwhile, ITVX has seen a significant boost, with total streams for July increasing by 30% year-on-year, amounting to an impressive 101 million additional streams compared to the same month last year. Viewer retention on ITVX also reached a new high during the World Cup 2026, as 44% of tournament viewers returned for more content, a notable rise from 36% for Euro 2024 and 25% for World Cup 2022.