London Underground Bans 'The Mummy' Ads Over Disturbing Content

WHO:

Variety - The U.K. Advertising Standards Authority (ASA) ruled on the ads.

Variety - Lee Cronin is the director of "The Mummy."

WHAT:

Variety - The ASA banned outdoor poster ads for "Lee Cronin's The Mummy."

Variety - The ASA found that the ads breached its code by presenting an image that gave "a realistic impression of a dead child."

Variety - The ASA cleared companion TV and streaming spots for the same campaign.

WHERE:

Variety - The ads were displayed in the London Underground.

WHY:

Variety - The ruling was based on several complaints about the ads being distressing.

HOW:

Variety - The ASA conducted an investigation into the complaints regarding the ads.

(UPDATED August 6, 2026 05:10 UTC)

The U.K. Advertising Standards Authority has banned outdoor poster ads for "The Mummy," directed by Lee Cronin, after finding that they breached its code by presenting an image that gave a realistic impression of a dead child. This ruling came after several complaints about the ads being distressing, prompting the ASA to conduct an investigation into the matter. However, the ASA cleared companion TV and streaming spots for the same campaign.