Los Angeles Embraces World Cup Fever Amid Mixed Hotel Outcomes

WHO:

LAmag - Notable attendees at the FIFA World Cup events in Los Angeles included Tom Cruise, David Beckham, Halle Berry, Jamie Foxx, Brad Pitt, Edward Norton, Paris Hilton, Colin Farrell, Jessica Alba, Ashton Kutcher, Alison Brie, Dave Franco, Kelly Rowland, Scottie Pippen, Kamala Harris, Doug Emhoff, James Cameron, and Nick Lachey.

Scotsman Guide - The CoStar Group and Moody’s Analytics are mentioned as sources of data regarding hotel occupancy and performance.

WHAT:

Airbnb Newsroom - Hosts collectively earned hundreds of millions of dollars during the FIFA World Cup, with a typical host earning almost $3,000.

Airbnb Newsroom - More than 150,000 homes were newly listed on Airbnb across host cities during the tournament.

Airbnb Newsroom - Bookings during the tournament cost an average of less than $250 a night.

Airbnb Newsroom - Approximately 40% of guests who booked World Cup stays were from Generation Z.

Airbnb Newsroom - One in five guests who booked tournament-time stays also booked an additional stay in at least one other city in Canada, Mexico, or the U.S.

LAmag - The FIFA World Cup began on June 11 and featured a U.S. victory over Paraguay with a score of 4-1 on June 12.

LAmag - The opening weekend of the FIFA Fan Festival at the Los Angeles Memorial Coliseum attracted over 100,000 visitors.

Scotsman Guide - FIFA received more than 500 million requests for the 7 million tournament tickets available.

Scotsman Guide - In Los Angeles, the average daily rate (ADR) for hotel rooms during World Cup match days was $244.09, a 23% increase from the previous year.

Scotsman Guide - Revenue per available room (RevPAR) in Los Angeles reached $178.65, a 25% increase from the previous year.

Scotsman Guide - Hotel occupancy in Los Angeles was approximately 73%, a 2% increase from 2025.

WHERE:

LAmag - The FIFA World Cup events took place at SoFi Stadium and the Los Angeles Memorial Coliseum in Los Angeles.

Scotsman Guide - The hotel performance data pertains to 11 U.S. host cities, including Los Angeles, Atlanta, Houston, Seattle, San Francisco, Philadelphia, and New York-Newark.

WHEN:

LAmag - The FIFA World Cup started on June 11 and continued until July 25.

Scotsman Guide - The hotel occupancy data is from the period of June 11 to July 25.

WHY:

Scotsman Guide - High costs of hotel rooms and tournament tickets deterred foreign tourists from attending the World Cup.

Scotsman Guide - U.S. travel bans and visa restrictions for some countries contributed to lower hotel occupancy.

HOW:

Scotsman Guide - The CoStar Group reported that while soccer fans needed hotel rooms, business and leisure travelers stayed away, impacting occupancy rates negatively.

Hosts on Airbnb earned hundreds of millions of dollars during the FIFA World Cup, with the average host making nearly $3,000. Over 150,000 homes were newly listed on the platform in host cities, and bookings averaged less than $250 a night. Interestingly, about 40% of guests who booked stays during the tournament were from Generation Z, and one in five of those guests also arranged additional stays in at least one other city in Canada, Mexico, or the U.S.