Fox Sees Revenue Surge From World Cup Advertising Boost
WHO:
104.1 WIKY - Fox Corp, led by CEO Lachlan Murdoch.
The Hollywood Reporter - Fox, a media company that owns brands including Fox News, Fox Sports, Tubi, and Fox One.
WHAT:
104.1 WIKY - Fox announced it would buy Roku in a cash-and-stock deal valued at about $22 billion.
The Hollywood Reporter - Fox's advertising revenue surged to $1.9 billion, up from $1.1 billion a year ago, reflecting a 78% increase.
The Edge Malaysia - Fox's adjusted net income attributable to stockholders was $765 million, or $1.79 per share, compared to $581 million, or $1.27 per share, a year earlier.
104.1 WIKY - Fox One recorded 2.8 million sign-ups in June, its strongest month since the service’s launch in August, and more than double the 1.1 million sign-ups generated during NFL Playoffs in January.
The Hollywood Reporter - Fox's total revenue for the full year reached $17.13 billion, up 5% from the prior year.
The New York Times - Netflix paid around $200 million for the media rights to the 2027 Women’s World Cup.
The New York Times - Fox shelled out $485 million for the 2026 men’s World Cup alone.
CFJC Today Kamloops - The final match of the World Cup between Spain and Argentina on July 19 became the most watched World Cup match ever in Canada, with an average audience of 6.4 million viewers.
104.1 WIKY - Fox reported fourth-quarter revenue of $4.21 billion, exceeding analysts' average estimate of $3.64 billion.
The Hollywood Reporter - Adjusted earnings per share for Fox were $1.79, surpassing estimates of $1.42.
The Edge Malaysia - Advertising revenue surged 78% to $1.92 billion, driven by the FIFA World Cup.
Yahoo Finance UK - Nearly 63 million viewers in the U.S. watched the World Cup final where Spain defeated Argentina, setting a new U.S. viewership record for the tournament.
tvnewscheck.com - Fox's adjusted EBITDA for the quarter was $1.2 billion, up 27% from the previous year.
WHERE:
104.1 WIKY - The World Cup final took place in the U.S., specifically in East Rutherford, New Jersey.
WHEN:
The New York Times - The 2027 Women's World Cup final is scheduled for Sunday, July 25.
WHY:
The Hollywood Reporter - The surge in advertising revenue was attributed to the broadcast of the FIFA World Cup and the launch of Fox's streaming service, Fox One.
HOW:
The Hollywood Reporter - Fox CEO Lachlan Murdoch stated that the company would not renegotiate its NFL media rights deals until the league's opt-out ahead of 2030.
The New York Times - Netflix plans to have a dedicated World Cup hub on its platform and will ramp up marketing closer to the tournament.
104.1 WIKY - Fox held exclusive U.S. English-language broadcast rights for the World Cup, benefiting from strong viewership and new hydration breaks that created additional ad opportunities.
Deadline - The company reported a 108% increase in ad revenue for its television segment, which includes Fox and Tubi, due to the World Cup.
(UPDATED August 7, 2026 08:49 UTC)
Fox has announced a significant cash-and-stock deal to acquire Roku, valued at approximately $22 billion. In a strong financial performance, Fox's advertising revenue surged to $1.9 billion, marking a remarkable 78% increase from last year, while its adjusted net income attributable to stockholders rose to $765 million, or $1.79 per share. CEO Lachlan Murdoch confirmed that the company will not renegotiate its NFL media rights deals until the league's opt-out option comes up ahead of 2030.
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(UPDATED August 7, 2026 00:45 UTC)
Fox One experienced a significant surge in popularity, recording 2.8 million sign-ups in June, more than double the 1.1 million from the NFL Playoffs in January, marking its strongest month since launch. Meanwhile, Fox's total revenue for the year reached $17.13 billion, reflecting a 5% increase from the previous year, while the final match of the World Cup between Spain and Argentina on July 19 became the most watched World Cup match ever in Canada, attracting an average audience of 6.4 million viewers. In a notable move, Netflix has acquired the media rights to the 2027 Women’s World Cup for around $200 million and plans to create a dedicated World Cup hub on its platform, ramping up marketing as the tournament approaches.
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(UPDATED August 6, 2026 18:28 UTC)
Fox Corp, led by CEO Lachlan Murdoch, has reported impressive fourth-quarter revenue of $4.21 billion, significantly surpassing analysts' expectations of $3.64 billion. The company's adjusted earnings per share reached $1.79, exceeding estimates of $1.42, while advertising revenue soared by 78% to $1.92 billion, largely driven by the FIFA World Cup. In a historic final held in East Rutherford, New Jersey, nearly 63 million viewers in the U.S. watched Spain defeat Argentina, setting a new viewership record for the tournament. Fox's adjusted EBITDA for the quarter was $1.2 billion, marking a 27% increase from the previous year, thanks in part to exclusive U.S. English-language broadcast rights and new ad opportunities created by hydration breaks. Looking ahead, the 2027 Women's World Cup final is scheduled for Sunday, July 25.