Ford Launches Fathom: Midsize Electric Truck Priced at $28,350
WHO:
Fast Company - Kay Hart, general manager for Ford Model E, stated, “It really is in the heart of the affordable market.”
WHAT:
Fast Company - The Fathom comes in below the $30,000 threshold that Ford had recently given for this electric truck.
Fast Company - Ford's F-150 Lightning started at $54,995 in 2024, and production ceased at the end of 2025.
Fast Company - The average new car as of May 2026 set Americans back $49,220, according to Kelley Blue Book.
Fast Company - The Fathom will be available for pre-order in early 2027.
Engadget - Ford's first midsize electric truck is named the Fathom and has a starting price of $28,350.
Fast Company - The Fathom's price does not include destination and delivery fees, which add another $1,595.
Fast Company - The Fathom will feature bi-directional charging capabilities, a high-resolution touch screen, a digital car key, and BlueCruise, Ford’s hands-free driving assistance system.
Fast Company - The Fathom will have a standard-range battery, though mileage details will be revealed closer to its launch.
Fast Company - The Fathom can seat five adults and includes a frunk and bed for added cargo.
TechCrunch - Deliveries of the Fathom are due in "fall 2027."
Ars Technica - The Fathom's design will be revealed early next year.
WHERE:
Fast Company - The Fathom is manufactured via Ford’s Universal EV Platform.
WHEN:
Fast Company - Customer deliveries of the Fathom are set to begin in fall 2027.
WHY:
Fast Company - Purchases of electric vehicles rebounded globally in the second quarter of 2026, despite U.S. customers no longer having access to federal tax credits for EVs after Trump repealed those subsidies.
Fast Company - Ford aims to address the rising demand for affordable electric vehicles in response to competition from Tesla and ultra-affordable EVs from China.
Fast Company - The Fathom is designed to pair affordability with high-tech features to meet customer expectations.
HOW:
Fast Company - The Universal EV Platform is a reimagining of the typical assembly line into a three-branch system, allowing for faster assembly and reduced strain on workers.
Fast Company - The Universal EV Platform allows for vehicle assembly to be 40% faster while requiring fewer parts and workstations.
(UPDATED August 7, 2026 00:47 UTC)
Ford has introduced the Fathom, an electric truck priced below $30,000, which is a significant drop from the starting price of the F-150 Lightning that was set at $54,995 in 2024 before production ended in 2025. The Fathom will be available for pre-order in early 2027, as the average new car price in the U.S. reached $49,220 in May 2026, according to Kelley Blue Book. Meanwhile, global purchases of electric vehicles saw a rebound in the second quarter of 2026, even as U.S. customers lost access to federal tax credits for EVs following Trump's repeal of those subsidies.
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(UPDATED August 6, 2026 18:31 UTC)
Ford has unveiled its first midsize electric truck, named the Fathom, which will start at a price of $28,350, though that doesn't include an additional $1,595 for destination and delivery fees. Designed to cater to the growing demand for affordable electric vehicles, the Fathom will feature bi-directional charging, a high-resolution touch screen, and Ford’s hands-free driving assistance system, BlueCruise, while also providing seating for five and ample cargo space. Deliveries of the Fathom are expected to begin in fall 2027, with its design set to be revealed early next year.