Nielsen Plans $2.15 Billion Purchase of Ad-tech Company Doubleverify

WHO:

Deadline - Nielsen, a privately held audience-measurement giant, is acquiring DoubleVerify, a provider of software that measures advertising performance.

WHAT:

Deadline - Nielsen is paying $2.15 billion in an all-cash acquisition for DoubleVerify.

Variety - The acquisition price translates to $13.60 per share for DoubleVerify shareholders.

Deadline - Shares in DoubleVerify jumped nearly 14% in after-hours trading following the acquisition announcement.

WHERE:

Variety - The acquisition is part of Nielsen's strategy to enhance digital measurement capabilities.

WHEN:

Variety - The acquisition will take place as media companies and advertisers are increasingly scrutinizing digital and linear viewership tabulation.

WHY:

Variety - Nielsen aims to unify the measurement of linear and digital viewership in response to growing scrutiny from media companies and advertisers.

HOW:

Deadline - The acquisition will take DoubleVerify private.

(UPDATED August 7, 2026 03:59 UTC)

Nielsen is set to acquire DoubleVerify for $2.15 billion in an all-cash deal, translating to $13.60 per share for DoubleVerify shareholders. Following the announcement, shares in DoubleVerify surged nearly 14% in after-hours trading, highlighting the market's positive reaction. This acquisition is part of Nielsen's strategy to enhance its digital measurement capabilities and unify the measurement of linear and digital viewership amid increasing scrutiny from media companies and advertisers.