Amazon Boosts Food Bank Donation After Viral Raccoon Incident

WHO:

GeekWire - Jimothy, a short-spined raccoon from Seattle, became a viral sensation.

GeekWire - Amazon, Microsoft, Starbucks, and Alaska Airlines participated in a friendly challenge related to Jimothy.

WHAT:

GeekWire - Amazon increased its donation to food banks by an additional $200,000 following a raccoon art auction.

TechRadar - Jimothy Raccoon is now featured in Roku City.

WHERE:

GeekWire - The events took place in Seattle, Washington.

WHY:

GeekWire - The donation increase was sparked by a friendly challenge involving a portrait of Jimothy.

HOW:

GeekWire - The challenge involved regional companies contributing to a food bank donation based on the popularity of Jimothy.

(UPDATED August 7, 2026 20:40 UTC)

Jimothy, a short-spined raccoon from Seattle, has taken the internet by storm, becoming a viral sensation and even earning a spot in Roku City. In a delightful twist, Amazon, Microsoft, Starbucks, and Alaska Airlines participated in a friendly challenge that led Amazon to boost its donation to food banks by an additional $200,000 following a raccoon art auction. This increase in support was inspired by the popularity of Jimothy, with regional companies contributing to the food bank donation based on his growing fame.