Kellogg to Eliminate Artificial Dyes From Cereals by Year-end

WHO:

AP News - WK Kellogg is the company making the announcement.

AP News - Doug VanDeVelde is the Chief Growth Officer of Kellogg.

WHAT:

NY Post - Kellogg will remove artificial colors from all its cereals.

AP News - The removal of artificial dyes is set to be completed by the end of this year.

AP News - Kellogg is also removing BHT, an artificial preservative, from the small number of cereals that still contain it.

AP News - The change comes a year ahead of schedule, as Kellogg had previously announced plans to remove synthetic dyes by the end of 2027.

WHERE:

AP News - Kellogg is based in Battle Creek, Michigan.

WHEN:

AP News - Kellogg plans to complete the removal of artificial colors by the end of this year.

AP News - Kellogg had previously committed to removing synthetic dyes by the end of 2027.

WHY:

AP News - There is increasing consumer demand for foods made with simple, recognizable ingredients.

AP News - Kellogg has faced pressure for years to remove artificial ingredients from its cereals.

AP News - In 2024, a rally outside Kellogg’s headquarters featured petitions with 400,000 signatures urging the removal of artificial dyes and BHT.

AP News - Pressure has increased under President Trump’s health secretary, Robert F. Kennedy Jr., who has advocated for phasing out petroleum-based artificial dyes.

HOW:

AP News - Kellogg has identified fruit- and vegetable-based juices to provide natural colors for cereals like Froot Loops and Apple Jacks.

AP News - The company has invested in equipment to facilitate the transition to natural colors.

(UPDATED August 8, 2026 08:30 UTC)

Kellogg, based in Battle Creek, Michigan, has announced that it will remove artificial colors and the preservative BHT from all its cereals, a change that is set to be completed by the end of this year, ahead of its original 2027 timeline. Doug VanDeVelde, the Chief Growth Officer of Kellogg, stated that the decision comes in response to increasing consumer demand for foods made with simple, recognizable ingredients, following years of pressure for cleaner products. To achieve this transition, Kellogg plans to use fruit- and vegetable-based juices for natural colors and has invested in new equipment to support the change.