X Unveils Original Content Rewards, Ending Revenue Sharing Soon

WHO:

Engadget - X, a social media platform, is involved in the announcement.

Techmeme - The @xcreators account represents X and communicates the changes.

WHAT:

Mashable - The Original Content Rewards Program will pay creators based on impressions.

Engadget - X is retiring its old rewards-sharing program.

Techmeme - X is introducing the Original Content Rewards Program to reward creators for original content.

WHEN:

Engadget - The old rewards-sharing program will be discontinued after September 7.

Techmeme - Existing members must apply for the new program by September 7.

WHY:

Techmeme - The new program aims to reward creators who bring original ideas and expertise.

HOW:

Techmeme - The transition to the new program requires existing members to apply for participation.

(UPDATED August 8, 2026 18:19 UTC)

The Original Content Rewards Program is set to pay creators based on the number of impressions their content receives. This new initiative aims to incentivize creators by directly linking their earnings to audience engagement. The program is expected to launch soon, providing a fresh revenue stream for content producers.

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(UPDATED August 8, 2026 11:24 UTC)

X, the social media platform, is set to retire its old rewards-sharing program and introduce a new initiative called the Original Content Rewards Program, aimed at rewarding creators for their original content. Existing members will need to apply for this new program by September 7, as the old rewards-sharing program will be discontinued after that date. The goal of this transition is to recognize and incentivize creators who bring fresh ideas and expertise to the platform.