Man Lives Inside Billboard on Sunset Boulevard for Unique Experience
WHO:
Los Angeles Times - A man, who has not been publicly identified, is living inside a billboard.
The Hollywood Reporter - The man is an actor participating in a marketing stunt for Netflix's film "The Last House."
WHAT:
Los Angeles Times - The man has been “living” inside a fully furnished, air-conditioned billboard since Thursday.
The Hollywood Reporter - The billboard is designed to look like the front window of a house and is part of a promotion for the film "The Last House."
The Hollywood Reporter - The billboard's occupancy is expected to end on Saturday, August 8.
Los Angeles Times - The man communicated with passersby using a dry-erase whiteboard, displaying messages like “I’m stuck.”
WHERE:
Los Angeles Times - The billboard is located on Sunset Boulevard at Selma Avenue in West Hollywood.
The Hollywood Reporter - The billboard is situated 30 feet above the ground.
WHEN:
The Hollywood Reporter - The man entered the billboard installation on Thursday and will leave on Saturday, August 8.
Los Angeles Times - The film "The Last House" premiered on Netflix on Friday.
WHY:
Los Angeles Times - The stunt is a marketing strategy to promote the Netflix film "The Last House," which explores themes of survival and isolation.
HOW:
Los Angeles Times - The billboard is furnished with a bookshelf, plants, a coffee table, an armchair, a desk chair, and paintings, creating a living room atmosphere.
The Hollywood Reporter - The man is attempting to maintain a sense of normalcy while “stuck” in the enclosed set, communicating with people below.
(UPDATED August 8, 2026 20:12 UTC)
A man, who has not been publicly identified, is currently living inside a fully furnished, air-conditioned billboard on Sunset Boulevard in West Hollywood as part of a marketing stunt for Netflix's film "The Last House." Since entering the billboard on Thursday, he has been communicating with passersby using a dry-erase whiteboard, displaying messages like “I’m stuck,” and the installation is expected to end on Saturday, August 8. The billboard, designed to resemble the front window of a house, features a living room atmosphere complete with a bookshelf, plants, and furniture, all aimed at promoting the film's themes of survival and isolation.