Act Fast: Iphone 17 Pro Prices Likely to Increase Soon

WHO:

9to5Mac - Apple is the company involved in the release of the iPhone models.

MacRumors - Weibo leaker "Fixed Focus Digital" is mentioned as a source of rumors regarding price changes.

WHAT:

9to5Mac - Apple is expected to discontinue the iPhone 17 Pro when it announces the iPhone 18 Pro next month.

MacRumors - If Apple raises iPhone 17 prices on August 10, it is unclear whether the increase will apply to the entire lineup or only select models.

Forbes - Pre-orders for the new iPhones are expected to open on Friday, Sept. 11, unless there are major changes.

MacRumors - Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone next month, while the standard iPhone 18 and iPhone 18e are not expected to arrive until spring 2027.

GSMArena.com - The iPhone Ultra is rumored to have a battery capacity of 5,800 mAh, which is higher than previously reported figures.

GSMArena.com - The iPhone 18 Pro is rumored to feature a new signature color called Dark Cherry.

GSMArena.com - The iPhone 18 Pro is expected to have a 6.3-inch display, while the iPhone 18 Pro Max will have a 6.9-inch display.

GSMArena.com - The iPhone Ultra is expected to have a battery capacity of 5,800 mAh.

9to5Mac - The iPhone 18 Pro is expected to have a starting price between $1,299 and $1,399, an increase from the current iPhone 17 Pro price of $1,099.

9to5Mac - The iPhone 18 Pro Max is expected to have a starting price between $1,399 and $1,499, up from $1,199.

MacRumors - Apple could raise iPhone 17 prices as soon as August 10.

MacRumors - The iPhone 17 Pro is currently priced at $1,099.

WHERE:

MacRumors - The rumors about price changes are circulating on Weibo, a Chinese social media platform.

WHEN:

Forbes - The expected date for the Apple launch event is Wednesday, Sept. 9.

GSMArena.com - The Apple launch event is expected to be held on September 9.

MacRumors - The iPhone 18 Pro and iPhone 18 Pro Max are expected to be launched next month.

MacRumors - The iPhone 17 price change could take effect on August 10.

WHY:

Forbes - The September launch aligns with annual telecommunications upgrade cycles, as many consumers' cellular contracts end at that time.

9to5Mac - The price increase for the iPhone 18 Pro and iPhone 18 Pro Max is rumored to be between $200 and $300 due to anticipated changes in the market.

MacRumors - Apple raised prices on other devices in June due to soaring memory and storage costs, but left iPhones untouched until now.

HOW:

GSMArena.com - The iPhone Ultra is expected to measure 4.9mm when unfolded and around 9mm when folded.

GSMArena.com - The iPhone Ultra will reportedly have a durable titanium frame with a hinge mechanism crafted from liquid metal (amorphous alloy).

MacRumors - Apple has called off plans to raise production capacity on some lines from 15% to 30%, although it is unclear which components or products this refers to.

(UPDATED August 9, 2026 13:18 UTC)

Apple is expected to announce the iPhone 18 Pro next month, leading to the discontinuation of the iPhone 17 Pro. Pre-orders for the new iPhones are anticipated to open on Friday, September 11, following the launch event scheduled for Wednesday, September 9. This timing aligns with annual telecommunications upgrade cycles, as many consumers' cellular contracts typically end around this period.

(UPDATED August 9, 2026 08:09 UTC)

Apple is gearing up to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone next month, while the standard iPhone 18 and iPhone 18e are anticipated to debut in spring 2027. The iPhone Ultra is rumored to boast a battery capacity of 5,800 mAh, surpassing earlier estimates, and is expected to measure 4.9mm when unfolded and around 9mm when folded. This upcoming release is generating significant excitement among tech enthusiasts as Apple continues to innovate in the smartphone market.

(UPDATED August 9, 2026 06:35 UTC)

Apple is set to hold its launch event on September 9, where the highly anticipated iPhone 18 Pro is rumored to debut in a new signature color called Dark Cherry. The iPhone 18 Pro is expected to feature a 6.3-inch display, while the larger iPhone 18 Pro Max will boast a 6.9-inch display, and the new iPhone Ultra is anticipated to come with an impressive battery capacity of 5,800 mAh. Additionally, the iPhone Ultra will reportedly showcase a durable titanium frame and a hinge mechanism made from liquid metal, also known as amorphous alloy.

(UPDATED August 9, 2026 04:59 UTC)

Apple is gearing up for the launch of the iPhone 18 Pro and iPhone 18 Pro Max next month, with expected starting prices of between $1,299 and $1,399 for the Pro model and between $1,399 and $1,499 for the Pro Max, reflecting a significant increase from the current iPhone 17 prices. Rumors circulating on Weibo suggest that Apple may also raise the price of the iPhone 17 as soon as August 10, marking a shift after previously keeping iPhone prices stable despite rising costs in other device categories. Additionally, Apple has decided to halt plans to increase production capacity on certain lines, although details on which components are affected remain unclear.