Take-two CEO: GTA 6 on Netflix Shows Rockstar's Innovation

WHO:

Eurogamer.net - Strauss Zelnick is the CEO of Take-Two Interactive.

Sportskeeda - Netflix is the subscription-based service involved in the trailer release.

WHAT:

Eurogamer.net - The extended look trailer for Grand Theft Auto 6 (GTA 6) will premiere on Netflix.

Eurogamer.net - The trailer will be exclusive to Netflix for six hours before being released on other platforms like YouTube.

Eurogamer.net - GTA 6 is set to be released on 19th November.

WHERE:

Eurogamer.net - The trailer will premiere on Netflix, a subscription-based streaming service.

WHEN:

Eurogamer.net - The GTA 6 release date is set for 19th November.

WHY:

Eurogamer.net - Strauss Zelnick stated that Rockstar felt a Netflix release would be a great way to showcase the extended trailer.

Eurogamer.net - Zelnick mentioned that the move represents Rockstar trying new things in marketing the title.

HOW:

Eurogamer.net - The trailer will be available exclusively on Netflix for a limited time before being released on other platforms.

Sportskeeda - Netflix will allow content creators to cover the GTA 6 An Extended Look Trailer in any manner they choose.

(UPDATED August 10, 2026 13:24 UTC)

The highly anticipated extended look trailer for Grand Theft Auto 6 will premiere exclusively on Netflix, a subscription-based streaming service, before being released on other platforms like YouTube after six hours. Strauss Zelnick, the CEO of Take-Two Interactive, explained that Rockstar believes this Netflix release is an innovative way to showcase the trailer and represents a fresh approach to marketing the title. Fans can look forward to the official release of GTA 6 on November 19.