Arch Manning Faces Backlash and Issues Apology for AI Video Reaction

WHO:

CBS News - Arch Manning, Texas quarterback, is a prominent figure in college football.

NBC News - Holly Rowe is an ESPN sideline reporter.

NBC News - Steve Sarkisian is the head coach of the Texas Longhorns.

WHAT:

Daily Mail Sports - Arch Manning's reaction to the AI video was described as one of his "bigger blunders" following a significant win for Texas.

NBC News - Manning's comments about the AI video were made during a press conference where he was asked about fan clips from the comeback win over Ohio State.

NBC Sports - Manning stated, “I specifically want to apologize to Holly Rowe for what she has personally had to deal with because of my comments. I have a ton of respect for her and appreciate her showing me grace in this moment.”

NBC Sports - The AI video depicted Sarkisian "violently slapping" ESPN reporter Holly Rowe, which Manning initially laughed about.

NBC Sports - Manning stated, “There is nothing funny about it,” in his apology regarding the AI video.

CNN - Rowe accepted Manning’s apology, stating, “Thank you, Arch. I appreciate our conversation about this — which will remain private. Apology accepted. We move forward with respect and kindness for one another.”

NBC Sports - The unedited video showed Sarkisian storming away from an interview with Rowe, who looked frustrated before walking out of frame.

Pro Football Network - Arch Manning stated, “I need to do better and will be more thoughtful going forward” in his apology regarding the insensitive comment.

NBC Sports - Manning described the AI video as “shameful content” created by “strange people on the internet.”

NBC Sports - Manning stated, “I have a ton of respect for her and appreciate her showing me grace in this moment,” during his apology to Holly Rowe.

CNN - Rowe posted a reply to Manning’s apology on Instagram and X, stating, “Thank you, Arch. I appreciate our conversation about this — which will remain private. Apology accepted. We move forward with respect and kindness for one another.”

NBC Sports - Manning stated, “I’ve seen a few AI edits of stuff but that’s about it. I saw an AI edit of Sark’s interview. Have y’all seen that one? That’s a good one. Of him slapping Holly Rowe? It’s hilarious.”

CNN - The unedited video showed Sarkisian storming away from an interview with Rowe, who looked frustrated before walking out of frame.

CNN - The Texas Longhorns will face UT-San Antonio in their next game, their first as No. 1 since early last season.

CBS News - Manning described the AI video as "one of his bigger blunders" following a significant win for Texas.

NBC News - Manning's comments about the AI video were made during a press conference where he was asked about fan clips from the comeback win over Ohio State.

NBC Sports - Manning stated, “It’s easy to say I didn’t mean it, but I know my words and actions were hurtful to a lot of people. I do not take that lightly and am deeply sorry for that.”

NBC Sports - The AI video depicted Sarkisian "violently slapping" ESPN reporter Holly Rowe, which Manning initially laughed about.

NBC Sports - Manning stated, “There is nothing funny about it,” in his apology regarding the AI video.

CNN - Manning's comments were made during a press conference where he was asked about AI-generated videos of the postgame celebrations.

NBC Sports - Manning described the AI video as “shameful content” created by “strange people on the internet.”

CNN - The AI video depicted Sarkisian striking Rowe while shouting, “Hook ‘em!” before running away.

US Magazine - Arch Manning stated, “In my press conference yesterday, I made an insensitive comment about an AI video,” in his apology to Holly Rowe.

Daily Mail Sports - Arch Manning issued a public apology to Holly Rowe after backlash over his reaction to an AI video.

NBC News - Manning laughed and joked about an AI video depicting Steve Sarkisian hitting Holly Rowe.

Pro Football Network - Manning stated, “I need to do better” in his apology regarding the insensitive comment.

WHERE:

NBC News - The incident occurred during a press conference.

WHEN:

US Magazine - The apology was issued on September 15, 2026, at 4:03 p.m. ET.

CBS News - The press conference took place on a Monday following a significant win for Texas.

NBC News - The AI video referenced was related to Texas’ win over Ohio State.

WHY:

NBC News - Manning faced backlash for making an insensitive comment about a violent AI video.

HOW:

NBC Sports - Manning posted his apology on social media, acknowledging the hurt caused by his comments and expressing a commitment to be more thoughtful in the future.

NBC Sports - Manning posted his apology on Instagram, acknowledging the hurt caused by his comments and expressing a commitment to be more thoughtful in the future.

NBC Sports - Manning posted his apology on social media, acknowledging the hurt caused by his comments and expressing a commitment to be more thoughtful in the future.

Pro Football Network - Manning's apology was a response to the intense backlash he received for his comments.

(UPDATED September 16, 2026 23:00 UTC)

Arch Manning has described his reaction to an AI-generated video as one of his "bigger blunders," following Texas's significant comeback win over Ohio State. During a press conference, he apologized to ESPN reporter Holly Rowe for his initial laughter at the video, which depicted Sarkisian "violently slapping" her, stating, “There is nothing funny about it.” Rowe accepted Manning's apology, expressing appreciation for their private conversation and emphasizing the importance of moving forward with respect and kindness.

(UPDATED September 16, 2026 22:00 UTC)

Arch Manning has publicly apologized for his insensitive comment, stating, “I need to do better and will be more thoughtful going forward.” He described the AI video that sparked the controversy as “shameful content” created by “strange people on the internet.” In his social media post, Manning acknowledged the hurt caused by his remarks and expressed his commitment to being more considerate in the future.

(UPDATED September 16, 2026 20:01 UTC)

In a heartfelt moment, Manning expressed his respect for Holly Rowe and thanked her for her grace during his recent apology. Rowe responded on social media, saying, "Thank you, Arch. I appreciate our conversation about this — which will remain private. Apology accepted. We move forward with respect and kindness for one another." This exchange highlights a commitment to maintaining a positive relationship moving forward.

(UPDATED September 16, 2026 17:59 UTC)

Peyton Manning recently shared his thoughts on AI edits, mentioning a particularly funny one featuring Texas coach Steve Sarkisian and reporter Holly Rowe. In the unedited version, Sarkisian is seen storming away from the interview while Rowe appears frustrated before exiting the frame. Looking ahead, the Texas Longhorns are set to play UT-San Antonio in their next game, marking their first matchup as the number one team since early last season.

(UPDATED September 16, 2026 15:59 UTC)

After a significant win for Texas, Manning referred to an AI video as "one of his bigger blunders" during a press conference where he addressed fan clips from the comeback victory over Ohio State. He expressed regret for his initial laughter at the video, which showed Sarkisian "violently slapping" ESPN reporter Holly Rowe, stating, “It’s easy to say I didn’t mean it, but I know my words and actions were hurtful to a lot of people.” Manning later posted an apology on Instagram, acknowledging the hurt caused by his comments and committing to being more thoughtful in the future.

(UPDATED September 16, 2026 14:58 UTC)

Manning has publicly apologized for his remarks about an AI-generated video that depicted Sarkisian striking Rowe while shouting, “Hook ‘em!” during postgame celebrations, calling the content “shameful” and created by “strange people on the internet.” His comments came during a press conference where he emphasized that there is nothing funny about the situation. Manning also took to Instagram to express his regret for any hurt caused and pledged to be more thoughtful moving forward.

(UPDATED September 16, 2026 10:57 UTC)

Manning has publicly apologized to Holly Rowe for the impact of his comments, expressing deep respect for her and gratitude for her grace during this situation. Rowe accepted the apology, thanking Manning and emphasizing their private conversation while highlighting the importance of moving forward with mutual respect and kindness. In his social media post, Manning acknowledged the hurt his words caused and committed to being more thoughtful in the future.

(UPDATED September 16, 2026 02:23 UTC)

Arch Manning has issued an apology to Holly Rowe, acknowledging that he made an insensitive comment about an AI video during a press conference. He expressed his regret for the remark in a statement released on September 15, 2026, at 4:03 p.m. ET. Manning's comments have sparked discussions about the impact of technology in sports and media.

(UPDATED September 16, 2026 01:55 UTC)

Arch Manning, the Texas quarterback, has publicly apologized to ESPN sideline reporter Holly Rowe after facing backlash for his reaction to an AI video that depicted head coach Steve Sarkisian hitting her. During a press conference following a significant win over Ohio State, Manning laughed and joked about the video, which led to criticism for his insensitive comment. In his apology, he acknowledged the situation by stating, “I need to do better.”