Tyra Banks Cleans Social Media, Introduces Substack Platform

WHO:

Fast Company - Tyra Banks, model-turned-business mogul, showrunner of "America's Next Top Model"

TMZ - Producers of "America's Next Top Model"

WHAT:

Fast Company - Tyra Banks launched a Substack newsletter titled "The World of Too Much."

Fast Company - Banks deleted all her posts on Instagram and TikTok.

TMZ - Tyra Banks is seeking hours of unaired footage for a documentary about "America’s Next Top Model," but producers are dismissing her request.

WHERE:

Fast Company - The Substack was launched live onstage at the Fast Company Innovation Festival.

WHEN:

Fast Company - The Substack newsletter was launched during the Fast Company Innovation Festival.

WHY:

Fast Company - Tyra Banks felt constrained by social media and wanted a platform to express her creativity without algorithmic limitations.

Fast Company - Banks described her newsletter as "the amusement park of my mind," indicating a desire for creative freedom.

HOW:

Fast Company - Banks will write every word of her Substack herself, without the use of ghostwriters.

Fast Company - Banks previously attempted to use an AI detection tool on her writing, which concluded that a significant portion appeared AI-generated, a claim she refuted.

(UPDATED September 16, 2026 18:02 UTC)

Tyra Banks has launched a new Substack newsletter titled "The World of Too Much," which she unveiled live onstage at the Fast Company Innovation Festival. In a move signaling her desire for creative freedom, Banks deleted all her posts on Instagram and TikTok, expressing that she felt constrained by social media's algorithmic limitations. Additionally, she is seeking hours of unaired footage for a documentary about "America’s Next Top Model," but producers are reportedly dismissing her request.