South Park' Kicks Off Season 29 With Controversial Rebranding

WHO:

Variety - The animated series "South Park" is created by Trey Parker and Matt Stone.

USA Today - The show is now called "South America" in homage to President Trump.

WHAT:

USA Today - The new title sequence features a modified theme song with lyrics stating, "I'm goin' down to South America."

USA Today - The premiere episode includes a news reporter who remarks that the people of the town "rolled over" and accepted the name change without pushback.

USA Today - The episode's log line states: "When e-bikes arrive in South America, the boys take over the streets and the parents of South America can hardly recognize South America."

USA Today - The new title sequence of "South America" features a cameo by a completely nude animated Trump, wiping himself with the American flag.

USA Today - The episode includes a running joke about the upcoming midterm elections, with characters stating, "hopefully, things will be better in November" in reference to the release of "Grand Theft Auto VI."

Billboard - Brad Paisley performed an original song titled "We Are South America" during the Season 29 premiere of "South America."

Deadline - The Season 29 premiere of "South America" includes references to "Chinese sh*tty E-bikes."

Variety - "South Park" debuted its Season 29 with a new name and theme song.

USA Today - The premiere episode is titled "South American Biker Gangs."

USA Today - The episode's log line states: "When e-bikes arrive in South America, the boys take over the streets and the parents of South America can hardly recognize South America."

USA Today - Season 29 episodes will be released on the following dates: Sept. 16, Sept. 30, Oct. 14, Oct. 28, Nov. 11, and Nov. 25.

WHERE:

USA Today - The show airs on Comedy Central.

WHEN:

USA Today - New episodes of "South Park" will air at 10 p.m. ET on Comedy Central every two weeks through November.

USA Today - Season 29 premiered on Sept. 16, 2026, at 10 p.m. ET/PT.

WHY:

USA Today - The name change to "South America" is a marketing stunt inspired by President Trump's directives to change geographic names, including the Gulf of Mexico to Gulf of America.

USA Today - The name change to "South America" is a marketing stunt inspired by President Trump's directives to change geographic names.

USA Today - Trump signed an executive order to change the name of Lake Ontario to Lake America and has proposed renaming New Mexico to "New America."

HOW:

USA Today - The premiere episode reflects the name change throughout the town, with signage and buildings updated to "South America," and characters referring to it by that name without objection.

USA Today - The creators of "South Park" have used the show to poke fun at Trump and his policies, including a recent Instagram post featuring an animated character with Trump's face holding an Emmy.

USA Today - The creators announced the name change in a statement on Sept. 8, stating it was inspired by the "bravery and patriotism of Apple and Google."

(UPDATED September 17, 2026 23:57 UTC)

The new title sequence for "South Park" features a modified theme song with lyrics that say, "I'm goin' down to South America." In the premiere episode, a news reporter notes that the townspeople "rolled over" and accepted the name change without any pushback, while the episode's log line describes how the arrival of e-bikes leads to chaos on the streets, leaving parents hardly able to recognize South America. New episodes will air at 10 p.m. ET on Comedy Central every two weeks through November.

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(UPDATED September 17, 2026 22:58 UTC)

The premiere episode of "South America" features a controversial title sequence that includes a completely nude animated Trump, humorously wiping himself with the American flag. Throughout the episode, characters engage in a running joke about the upcoming midterm elections, expressing hope that "things will be better in November," which ties into the anticipated release of "Grand Theft Auto VI." Additionally, the show reflects its name change with updated signage and buildings throughout the town, as characters consistently refer to it as "South America" without any objections.

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(UPDATED September 17, 2026 19:01 UTC)

Brad Paisley took the stage to perform an original song titled "We Are South America" during the Season 29 premiere of "South America." The performance aired at 19:01 UTC, captivating audiences with its heartfelt message. This marks a significant moment for both the artist and the show's fans as they celebrate the vibrant culture of the continent.

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(UPDATED September 17, 2026 08:00 UTC)

The Season 29 premiere of "South America" is set to include some controversial references to "Chinese sh*tty E-bikes." This name change is part of a marketing strategy inspired by Trump’s directives to alter geographic names, such as renaming the Gulf of Mexico to the Gulf of America. The creators of "South Park" have a history of satirizing Trump and his policies, recently sharing an animated character resembling him holding an Emmy on Instagram.

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(UPDATED September 17, 2026 04:01 UTC)

The animated series "South Park," created by Trey Parker and Matt Stone, has officially changed its name to "South America" in homage to President Trump. The show recently premiered its Season 29 with the first episode titled "South American Biker Gangs," where the boys take over the streets of South America as e-bikes arrive, leaving parents hardly able to recognize their surroundings. Season 29 episodes will continue to be released on September 30, October 14, October 28, November 11, and November 25, airing on Comedy Central.