Anime Surges on Netflix, Outpacing Other Genres by Tenfold

WHO:

Deadline - Media Partners Asia (MPA) conducted the report on anime viewing trends.

WHAT:

Deadline - Viewing of anime on Netflix has increased at almost 10 times the rate of the platform's total viewing numbers over the past three years.

Variety - Anime drew a larger monthly audience than any other genre on Asian streaming platforms between July 2025 and August 2026.

Variety - Viewing of anime on Netflix grew nine times faster than the service overall.

WHEN:

Variety - The report covers the period from July 2025 to August 2026.

WHY:

Variety - The shift in streaming from licensing to ownership is highlighted as a reason for the growth in anime viewership.

HOW:

Variety - The report, titled "The Anime Economy," draws on audience panels that MPA runs across eight regions.

(UPDATED September 17, 2026 09:59 UTC)

A new report from Media Partners Asia reveals that anime viewing on Netflix has surged at nearly ten times the rate of the platform's overall viewing numbers in recent years. Between July 2025 and August 2026, anime attracted a larger monthly audience than any other genre on Asian streaming platforms, with Netflix's anime viewership growing nine times faster than its total service. The report, titled "The Anime Economy," attributes this growth to a shift in streaming from licensing to ownership, based on insights gathered from audience panels across eight regions.