Disney Partners With Kid Star Like Nastya for New Content Deal

WHO:

Deadline - Like Nastya, a global kids creator, is involved in the deal with Disney.

Variety - Like Nastya is identified as a YouTube star.

WHAT:

Deadline - Disney has signed a content and development deal with Like Nastya.

Variety - The deal includes plans to develop an original animated preschool series for Disney Jr. and Disney+, as well as live-action content for kids, tweens, teens, and families.

Deadline - Like Nastya has more than 450 million subscribers across 25 YouTube channels.

WHERE:

Variety - The content will be developed for Disney Jr. and Disney+.

WHEN:

Variety - The deal includes future plans for content development but does not specify exact dates.

WHY:

Deadline - This marks Disney's first development deal with a major entertainment company in the kids' content space.

HOW:

Variety - Disney will also present a curated collection of content as part of the deal.

(UPDATED September 17, 2026 17:01 UTC)

Disney has signed a significant content and development deal with Like Nastya, a popular YouTube star known for her global reach with over 450 million subscribers across 25 channels. The agreement includes plans to create an original animated preschool series for Disney Jr. and Disney+, along with live-action content aimed at kids, tweens, teens, and families. As part of this partnership, Disney will also present a curated collection of content, marking its first major development deal in the kids' content space.