Nike Aims for Revival With Luxury Focus Amid S&P 100 Exit
WHO:
Fast Company - Phil McCartney has been in his current role for a year and a half.
Fast Company - Sabrina Ionescu is a four-time WNBA All-Star and plays for the New York Liberty.
Fast Company - Cade Cunningham is a two-time NBA All-Star and plays for the Detroit Pistons.
Inc - Alexandre Arnault was added to Nike's board.
Fast Company - Phil McCartney is Nike's chief innovation, design, and product officer.
Fast Company - Athletes Sabrina Ionescu and Cade Cunningham are partnered with Nike.
WHAT:
Fast Company - Cunningham stated that developing a signature shoe with Nike has always been his dream.
Fast Company - Ionescu's Sabrina 1 was Nike’s first unisex basketball shoe.
Fast Company - McCartney described the process of improving Converse shoes as “radical prioritization.”
Fast Company - Cunningham recalled that the Pistons were the worst team in the NBA three seasons ago and ended this year with the best record in the Eastern Conference.
Fast Company - Nike will be removed from the S&P 100 after an 18-year tenure.
Fast Company - McCartney stated, “Create epic shit, make athletes better” as the company's renewed focus.
Fast Company - Cunningham is developing his signature line of shoes with Nike.
Fast Company - Ionescu released the Sabrina 4, which is her latest shoe.
Fast Company - Nike's Converse brand has faced a steep decline in revenue.
WHERE:
Fast Company - The Fast Company Innovation Festival took place in New York City.
WHEN:
Fast Company - Nike will be removed from the S&P 100 later this month.
WHY:
Fast Company - Nike aims to solve issues with its Converse brand to improve its Wall Street status.
Fast Company - Nike aims to improve its Wall Street status and address issues with its Converse brand.
HOW:
Fast Company - Nike's partnerships with athletes involve collaborative processes to balance their vision with market expertise.
Fast Company - Nike's partnerships with athletes involve collaborative processes to balance their vision with market expertise.
Fast Company - McCartney described the process of improving Converse shoes as “radical prioritization.”
(UPDATED September 17, 2026 22:00 UTC)
Nike is working to enhance its Converse brand in an effort to boost its standing on Wall Street, with Phil McCartney emphasizing the need for what he calls “radical prioritization” in improving their shoes. Cade Cunningham, a two-time NBA All-Star with the Detroit Pistons, shared that developing a signature shoe with Nike has always been his dream, while also noting the team's impressive turnaround from being the worst in the league three seasons ago to finishing with the best record in the Eastern Conference this year. Meanwhile, Sabrina Ionescu, a four-time WNBA All-Star for the New York Liberty, made history with her Sabrina 1, which was Nike’s first unisex basketball shoe.
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(UPDATED September 17, 2026 19:04 UTC)
Nike is set to be removed from the S&P 100 later this month after an impressive 18-year tenure, as the company aims to improve its Wall Street status and tackle challenges with its Converse brand. In a bold move, Alexandre Arnault has been added to Nike's board, while Phil McCartney, the chief innovation, design, and product officer, emphasized a renewed focus on creating exceptional products for athletes, including the latest releases from Sabrina Ionescu and Cade Cunningham. Cunningham is currently developing his signature line of shoes, and Ionescu has just launched the Sabrina 4, showcasing Nike's commitment to collaborating with athletes to blend their vision with market expertise.