Brands Leverage Creators and Platforms to Ignite Fandom
WHO:
Variety - Six top marketers participated in a panel discussion.
WHAT:
Variety - The era of AI and social media platforms has significantly changed marketing strategies for engaging audiences with entertainment and experiences.
Fast Company - The panel will explore strategies that break through the noise, focusing on metrics that matter in the evolving landscape of influencer marketing.
Variety - The panel discussed the impact of the creator economy on marketing strategies.
Fast Company - Influencer marketing is now an essential part of branding.
Fast Company - Brands need to rethink creator partnerships to be effective.
WHERE:
Variety - The discussion took place at Variety's Entertainment and Technology Summit in Los Angeles.
WHEN:
Fast Company - A panel will explore future strategies for the creator economy.
WHY:
Fast Company - The need for brands to adapt is driven by the increasing influence of creators and the evolving expectations of audiences regarding authenticity in marketing.
Fast Company - The need for brands to adapt arises from audiences becoming savvier and the blurring lines between advertising, entertainment, and community.
HOW:
Fast Company - Brands are encouraged to build partnerships that extend beyond a single post, emphasizing the importance of creating content that feels authentic to the audience.
Fast Company - Brands are encouraged to choose the right creators and build partnerships that extend beyond a single post.
Fast Company - The panel will discuss creating authentic content as a key strategy for effective influencer marketing.
(UPDATED September 18, 2026 02:09 UTC)
The rise of AI and social media platforms has transformed how brands engage with audiences in the entertainment and experiences sector. A panel discussion will delve into effective strategies for cutting through the noise, focusing on the metrics that truly matter in today's influencer marketing landscape. To succeed, brands are urged to forge partnerships that go beyond one-off posts, prioritizing the creation of authentic content that resonates with their audience.
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(UPDATED September 18, 2026 01:24 UTC)
A panel of six top marketers gathered at Variety's Entertainment and Technology Summit in Los Angeles to discuss the evolving impact of the creator economy on marketing strategies. They emphasized that influencer marketing has become essential for branding and highlighted the need for brands to rethink their creator partnerships to remain effective in a landscape where audiences are increasingly savvy. Looking ahead, the panel will explore future strategies for the creator economy, focusing on the importance of creating authentic content and building long-term relationships with the right creators.