Toys R Us Announces 120 Store Expansion for Holiday Season

WHO:

Fox Business - Toys R Us is partnering with Go! Retail Group for its expansion.

Fox Business - Jamie Uitdenhowen is the executive vice president of Toys R Us at parent company WHP Global.

Fox Business - Gideon Schlessinger is the CEO of Go! Retail Group.

WHAT:

Fox Business - Toys R Us is opening 120 new standalone stores across the U.S. for the holiday shopping season.

Fox Business - The total number of standalone U.S. stores will increase to 160 with this expansion.

Fox Business - The new stores will stock toys, collectibles, and gifts tied to major brands and entertainment properties, including LEGO, Barbie, Hot Wheels, Pokémon, and "KPop Demon Hunters."

Fox Business - Select locations will feature candy shops, cafés, and Creator Studios for influencers and toy companies.

WHERE:

Fox Business - The new stores will be located across the U.S.

Fox Business - A shop-in-shop opened at Orlando International Airport in Florida in August.

WHEN:

Fox Business - The new stores are set to open in time for the holiday shopping season.

Fox Business - Another shop is scheduled to open in summer 2027.

WHY:

NY Post - The expansion is driven by surging demand from adult customers who "didn’t wanna grow up."

Fox Business - The expansion is part of a yearslong effort to rebuild the brand's brick-and-mortar presence after its 2017 bankruptcy.

HOW:

Fox Business - Toys R Us is reaching shoppers through various formats, including standalone stores, shops inside Macy’s, airport locations, and Navy Exchanges.

Fox Business - WHP Global acquired a controlling stake in Toys R Us in March 2021 and opened a flagship store at the American Dream complex in New Jersey later that year.

(UPDATED September 18, 2026 04:00 UTC)

Toys R Us is set to open 120 new standalone stores across the U.S. for the holiday shopping season, bringing the total number of standalone locations to 160. The new stores will offer a variety of toys, collectibles, and gifts from popular brands like LEGO, Barbie, and Pokémon, with select locations featuring candy shops and cafés. This expansion, driven by strong demand from adult customers, is part of a long-term strategy to rebuild the brand's presence after its bankruptcy in 2017.