Selena Gomez's Rare Beauty: Profits With a Purpose

WHO:

Observer - Selena Gomez, chief impact officer Elyse Cohen, Rare Beauty, Rare Impact Fund

Fast Company - Selena Gomez, Elyse Cohen

WHAT:

Fast Company - Rare Beauty was founded in 2020 by Selena Gomez.

Fast Company - The Rare Impact Fund has supported 30 nonprofit partner organizations across five continents.

Fast Company - The fund has trained 208,000 educators and reached 3.5 million young people.

Fast Company - Rare Beauty donates 1% of its sales revenue to the Rare Impact Fund.

Fast Company - The goal of the Rare Impact Fund is to mobilize $100 million in 10 years.

Fast Company - Gomez stated that they have raised $30 million and reached 3.1 million teams globally.

WHERE:

Observer - The Fast Company Innovation Festival took place in New York City.

Fast Company - Rare Beauty has entered the UK market and Southeast Asia.

WHEN:

Fast Company - The Rare Impact Fund was established in 2020.

Fast Company - The goal to mobilize $100 million is set for completion in 10 years.

WHY:

Fast Company - Selena Gomez wanted Rare Beauty to have meaning and represent different people.

Fast Company - The Rare Impact Fund was established to expand youth mental health resources.

HOW:

Fast Company - Rare Beauty connects its products to its mission, with product names that are empowering.

Fast Company - The Rare Impact Fund does not have its own Instagram page; all content is posted on Rare Beauty’s page.

Fast Company - The strategy for the fund's expansion involved working with local experts to identify organizations in new markets.

(UPDATED September 18, 2026 22:01 UTC)

Selena Gomez's Rare Beauty, founded in 2020, has made significant strides through its Rare Impact Fund, which aims to mobilize $100 million over the next decade to enhance youth mental health resources. The fund has already supported 30 nonprofit organizations across five continents, trained 208,000 educators, and reached 3.5 million young people, with Gomez announcing they've raised $30 million so far. Recently, Rare Beauty has expanded into the UK market and Southeast Asia, connecting its empowering product names to its mission while sharing updates through Rare Beauty's social media channels.