Apple Watch S12 and Ultra 4 Now Available at Weekend Discounts

WHO:

AppleInsider - Apple Inc. is the manufacturer of the Apple Watch Series 12 and Apple Watch Ultra 4.

MacRumors - Amazon is the retailer offering discounts on the Apple Watch models.

WHAT:

AppleInsider - The Apple Watch Series 12 starts at $399, with discounts of $10 on multiple styles.

AppleInsider - Discounts of up to $20 are available on Apple Watch Ultra 4 styles.

MacRumors - The Apple Watch Ultra 4 is available for $779.99, down from $799.00, marking the first cash discounts since its launch.

MacRumors - The 42mm GPS Apple Watch Series 12 is priced at $389.99, and the 46mm GPS Series 12 is priced at $439.99, both reflecting discounts of $9.

WHERE:

AppleInsider - Discounts are available on Amazon.

WHEN:

MacRumors - The Apple Watch Ultra 4 launched yesterday.

HOW:

AppleInsider - Discounts are applied to various case options and band colors for the Apple Watch models.

MacRumors - The discounts on the Apple Watch Ultra 4 are the lowest prices tracked since the product's launch.

(UPDATED September 20, 2026 09:56 UTC)

Apple Inc. has launched the Apple Watch Ultra 4 and the Apple Watch Series 12, with Amazon offering discounts on these models. The Apple Watch Series 12 starts at $399, with various styles discounted by $10, while the Apple Watch Ultra 4 is now priced at $779.99, down from $799.00, marking the first cash discounts since its launch yesterday.