Draftkings Leverages AI to Identify Vulnerable Gamblers

WHO:

NY Post - Ex-employees of DraftKings claimed the company used AI to target certain bettors.

Boston.com News - DraftKings is a Boston-based company.

WHAT:

NY Post - DraftKings' models sought to identify bettors whose gambling losses were likely to increase after receiving incentives.

Boston.com News - The company uses data science to determine which gamblers receive betting incentives.

WHERE:

Boston.com News - DraftKings is based in Boston.

WHY:

NY Post - The company’s strategy is to identify "problem gamblers" as a target for investment.

Boston.com News - DraftKings has resisted using technology to protect gamblers at risk of addiction.

HOW:

NY Post - AI models are employed to analyze betting patterns and predict future losses among gamblers.

(UPDATED September 21, 2026 23:00 UTC)

Ex-employees of DraftKings have claimed that the Boston-based company used artificial intelligence to target specific bettors, particularly those whose gambling losses were likely to increase after receiving incentives. The company's models analyze betting patterns to identify "problem gamblers" as potential targets for investment, while DraftKings has resisted implementing technology aimed at protecting those at risk of addiction. This strategy raises concerns about the ethical implications of using data science in the gambling industry.