Patagonia Incentivizes Voter Outreach With $100 Reward

WHO:

Boston.com - Patagonia is the company offering the incentive.

Fast Company - Corley Kenna leads Patagonia’s communications and policy team.

Fast Company - Nathaniel Stinnett is the founder and executive director of the Environmental Voter Project.

WHAT:

Boston.com - Patagonia offers $100 to customers who help others plan to vote.

Fast Company - Patagonia is investing $11.2 million in a get-out-the-vote campaign.

Fast Company - The incentive is a $100 credit at Patagonia or a $100 donation to the League of Conservation Voters.

Fast Company - Patagonia aims to mobilize environmental voters, with an estimated 11.2 million not voting.

Fast Company - In the last presidential election, Trump won Pennsylvania by about 120,000 votes, while around 300,000 environmentalists in Pennsylvania did not vote.

WHERE:

Fast Company - Patagonia's initiative will be available on its website.

Fast Company - Bears Ears National Monument is located in Utah.

WHEN:

Boston.com - The initiative begins on a Saturday.

Fast Company - Sign-ups for the initiative will start on September 26.

WHY:

Fast Company - Patagonia's initiative is motivated by the need to increase voter turnout among environmentalists, as many do not vote despite caring about climate issues.

Fast Company - The Environmental Voter Project identified that young, people of color, or lower-income Americans face challenges in voting due to voter suppression efforts.

Fast Company - Kenna stated that the initiative aims to help those who care about the health of the planet to vote, especially given the dire state of environmental issues.

HOW:

Fast Company - Interested individuals can sign up via a platform called Relentless on Patagonia’s site, where they enter details for three people they want to encourage to vote.

Fast Company - The platform creates a voting plan based on the addresses provided, including information on where to vote and voting methods.

(UPDATED September 22, 2026 16:59 UTC)

Patagonia is launching an initiative that offers $100 to customers who help others plan to vote, as part of an $11.2 million get-out-the-vote campaign aimed at mobilizing environmental voters. Starting on September 26, interested individuals can sign up on Patagonia's website to encourage three people to vote, and the platform will create personalized voting plans for them. This effort is driven by the need to increase voter turnout among environmentalists, particularly given that many, including young people and those from lower-income backgrounds, face challenges due to voter suppression.