Apple Explores Screenless Fitness Tracker to Compete With Whoop

WHO:

TechCrunch - Apple Inc. is the organization developing the new fitness tracker.

Techmeme - Mark Gurman is a source reporting on the development of the fitness tracker.

WHAT:

CNET - Apple is reportedly developing a screenless fitness tracker as a solution for users who find the Apple Watch too bulky and distracting.

TechCrunch - Apple is developing a new fitness tracker as part of its new generation of hardware devices.

Techmeme - Apple is developing prototypes for a screenless health and fitness tracker similar to Whoop Inc.'s wrist-worn device.

WHERE:

Techmeme - The development is taking place at Apple Inc., though a specific location is not mentioned.

WHEN:

Techmeme - Apple has not decided whether to release the product, indicating that a release date is not yet determined.

WHY:

Techmeme - Apple is exploring this new fitness tracker as part of an effort to rethink its hardware offerings and compete with Whoop.

HOW:

Techmeme - Apple is in the process of developing prototypes for the new fitness tracker.

(UPDATED September 22, 2026 23:59 UTC)

Apple is reportedly working on a screenless fitness tracker aimed at users who find the Apple Watch too bulky and distracting. This new device is designed to provide a more streamlined and less intrusive way to monitor fitness activities. The development reflects Apple's ongoing commitment to enhancing user experience in wearable technology.

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(UPDATED September 22, 2026 20:03 UTC)

Apple is developing a new fitness tracker as part of its latest generation of hardware devices, with prototypes currently in the works. According to Mark Gurman, the tracker is designed to be screenless and will resemble Whoop Inc.'s wrist-worn device. While Apple has not yet determined a release date for this product, the initiative reflects the company's efforts to rethink its hardware offerings and enhance competition in the fitness tech market.