Sun Cruiser Teams up With Jets, Giants, and Metlife Stadium

WHO:

newyorkjets.com - Sun Cruiser, MetLife Stadium, New York Jets, New York Giants, Mark Stefanacci (President and CEO of MetLife Stadium), Erica Taylor (senior brand director for Sun Cruiser)

WHAT:

newyorkjets.com - MetLife Stadium announced a new multi-year partnership with Sun Cruiser.

giants.com - The partnership includes year-round marketing and fan engagement initiatives across NFL games, concerts, and world-class events.

giants.com - Sun Cruiser branding will be featured throughout MetLife Stadium, including gate pylons, video board integrations, and daily exposure on highway marquees.

giants.com - The brand will activate at select Giants and Jets home games with on-site brand ambassadors for sampling and fan engagement opportunities.

WHERE:

newyorkjets.com - MetLife Stadium, East Rutherford, N.J.

WHEN:

giants.com - The partnership was announced on September 22, 2026.

WHY:

newyorkjets.com - The partnership reflects MetLife Stadium's commitment to meeting fan trends and evolving tastes.

giants.com - Sun Cruiser has been building momentum with fans, and the partnership aims to enhance the overall experience at MetLife Stadium.

HOW:

giants.com - Sun Cruiser will market and activate at retail to enhance year-round brand visibility and consumer engagement beyond the stadium.

MetLife Stadium has announced a new multi-year partnership with Sun Cruiser, which will include year-round marketing and fan engagement initiatives during NFL games, concerts, and other world-class events. The partnership will see Sun Cruiser branding prominently displayed throughout the stadium, including on gate pylons and video boards, along with on-site brand ambassadors at select Giants and Jets home games to enhance fan interaction. This collaboration reflects MetLife Stadium's commitment to evolving with fan trends and aims to elevate the overall experience for attendees.