The Rise of Pro-nicotine Wellness: a New Image for Addiction

WHO:

Phys.org - Prominent wellness personalities and influencers are involved in the pro-nicotine movement.

WHAT:

Phys.org - The pro-nicotine wellness movement is portraying nicotine as a wellness and performance-enhancing product.

The Conversation - The movement is described as rebranding nicotine, which is traditionally viewed negatively due to its association with cigarette smoking.

WHERE:

Phys.org - The movement is gaining traction across social media, podcasts, wellness communities, and tech startups.

WHY:

Phys.org - The movement suggests that the potential benefits of nicotine have been overshadowed by its negative associations.

HOW:

Phys.org - The rebranding efforts utilize various platforms, including social media and podcasts, to promote a new image of nicotine.

(UPDATED September 23, 2026 01:23 UTC)

A growing pro-nicotine movement is gaining traction, led by prominent wellness personalities and influencers who are rebranding nicotine as a wellness and performance-enhancing product. This initiative is spreading across social media, podcasts, wellness communities, and tech startups, aiming to shift the negative perceptions traditionally associated with nicotine due to its links to cigarette smoking. Advocates argue that the potential benefits of nicotine have been overshadowed by these negative associations, and they are utilizing various platforms to promote this new image.