Sister Group Invests in Common Interest for Strategic Partnership

WHO:

Deadline - Liz Murdoch and Jane Featherstone are involved with Sister Group.

Variety - Anthony Freedman is the founder of Common Interest.

WHAT:

Deadline - Sister Group has taken a minority stake in Common Interest.

Variety - Sister Group has entered the branded entertainment business through a strategic partnership with Common Interest.

WHERE:

Variety - Common Interest is based in London.

WHY:

Variety - The partnership aims to bring together the strengths of both organizations in the branded entertainment sector.

HOW:

Deadline - Sister Group and Common Interest are already working together as part of their strategic partnership.

(UPDATED September 23, 2026 05:59 UTC)

Sister Group has taken a minority stake in Common Interest, marking its entry into the branded entertainment business through a strategic partnership. This collaboration aims to leverage the strengths of both organizations in the growing sector, with Common Interest based in London. Liz Murdoch and Jane Featherstone are involved with Sister Group, while Anthony Freedman is the founder of Common Interest, and the two companies are already working together as part of their new alliance.