Spotify Launches 'Taste Profile' Feature for US Premium Users

WHO:

TechCrunch - Spotify is the organization launching the new feature.

TechRadar - The feature is available for US Premium subscribers.

WHAT:

Fast Company - Spotify launched the Taste Profile feature, allowing users to leave notes for specific recommendations, such as "play more country music" or "suggest more true crime podcasts."

Fast Company - The Taste Profile feature was previously tested in New Zealand before its rollout to U.S.-based Premium listeners over 18.

TechCrunch - Spotify is rolling out a feature called Taste Profile to Premium users in the U.S.

TechRadar - The Taste Profile tool allows listeners to provide feedback on their music preferences directly.

WHERE:

TechCrunch - The feature is being launched in the U.S.

WHEN:

TechRadar - The Taste Profile tool is now available in beta for US Premium subscribers.

WHY:

Fast Company - The feature aims to capture new dimensions of user taste, including current interests and habits, such as needing upbeat tracks for workouts or news podcasts for commutes.

TechCrunch - The feature aims to let listeners see how Spotify understands their tastes and to reshape their recommendations.

HOW:

Fast Company - Users can interact with the Taste Profile by tapping their profile picture and selecting the Taste Profile tab, where they can provide feedback using simple language.

TechCrunch - Users can use natural language to interact with the Taste Profile and influence their music recommendations.

(UPDATED September 23, 2026 20:01 UTC)

Spotify has just launched a new feature called Taste Profile, which allows users to leave personalized notes for recommendations, like asking for more country music or true crime podcasts. This feature, which was previously tested in New Zealand, is now available to U.S.-based Premium listeners over 18 and aims to better capture users' current interests and habits, such as needing upbeat tracks for workouts or news podcasts for commutes. To use the Taste Profile, users can simply tap their profile picture and select the Taste Profile tab to provide feedback in easy-to-understand language.

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(UPDATED September 23, 2026 14:00 UTC)

Spotify is launching a new feature called Taste Profile, which is now available in beta for Premium subscribers in the U.S. This tool allows listeners to provide feedback on their music preferences using natural language, helping to reshape their recommendations. The aim is to give users insight into how Spotify understands their tastes and enhance their listening experience.