Youtube Secures Coachella Livestream Deal Through 2030

WHO:

Techmeme - Coachella promoter Goldenvoice renewed its partnership with YouTube.

Deadline - Lyor Cohen is the Global Head of Music at YouTube.

WHAT:

Techmeme - YouTube's livestreaming partnership with Coachella has been renewed through 2030.

Deadline - The deal includes mini artist documentaries and additional programming leading up to the festival.

Variety - YouTube will remain the exclusive free streaming home of Coachella, continuing a nearly 15-year partnership.

WHERE:

Variety - The Coachella Valley Music and Arts Festival takes place in the Coachella desert.

WHEN:

Techmeme - The new deal extends through 2030.

WHY:

Techmeme - YouTube chose to renew its partnership over competing bids from Netflix and Amazon.

HOW:

Deadline - The announcement was made during YouTube's Made on YouTube event in New York.

(UPDATED September 23, 2026 15:59 UTC)

YouTube has renewed its partnership with Coachella, ensuring that it will remain the exclusive free streaming home of the festival through 2030, a relationship that has lasted nearly 15 years. This new deal, announced during YouTube's Made on YouTube event in New York, includes mini artist documentaries and additional programming leading up to the festival. Lyor Cohen, the Global Head of Music at YouTube, confirmed that the decision to renew was made despite competing bids from Netflix and Amazon.