Walmart Launches Fall Deals to Rival October Prime Day

WHO:

NBC News - Walmart is the organization launching the sale event.

WHAT:

NBC News - Walmart’s Deal Day sale event is returning.

NBC News - The sale will include discounts on beauty products, TVs, and holiday gifts.

Mashable - Walmart is offering early fall deals on tech, home, and toy discounts.

WHERE:

NBC News - The sale will be available at Walmart locations and online.

WHEN:

NBC News - Walmart’s Deal Day sale event will take place from Oct. 5 to 11.

NBC News - The sale coincides with Prime Big Deal Days, also known as October Prime Day.

WHY:

NBC News - Walmart is launching the sale to compete with Amazon's October Prime Day.

HOW:

NBC News - The sale will feature a variety of products at discounted prices.

(UPDATED September 23, 2026 22:01 UTC)

Walmart is set to launch its Deal Day sale event from October 5 to 11, featuring discounts on a wide range of products including beauty items, TVs, and holiday gifts. This sale will be available both in-store and online, coinciding with Amazon's October Prime Day. Walmart is rolling out these early fall deals to compete directly with Amazon, offering shoppers a variety of tech, home, and toy discounts at attractive prices.