Asian Markets Set to Invest $15 Billion in Video Content by 2026

WHO:

Deadline - Media Partners Asia (MPA) conducted the study on content spending in Asia.

WHAT:

Deadline - Spending on content in seven major Asian markets is projected to exceed $15 billion this year.

Variety - Spending on video content is expected to reach $15.1 billion in 2026.

Variety - The investment in content is anticipated to rise from $14.8 billion in 2025 to $15.1 billion in 2026 and further to $15.4 billion by 2031.

WHERE:

Variety - The study covers seven major markets: India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam.

WHEN:

Variety - The report titled "Asia Video Content Dynamics 2026" provides projections for the year 2026.

WHY:

Variety - The increase in spending is primarily driven by streaming and local film, while television budgets are shrinking.

HOW:

Variety - The report indicates that nearly all new spending in video content is attributed to streaming and local film investments.

(UPDATED September 24, 2026 09:59 UTC)

A new study from Media Partners Asia reveals that spending on content in seven major Asian markets is projected to exceed $15 billion this year. The report, titled "Asia Video Content Dynamics 2026," forecasts that video content spending will rise from $14.8 billion in 2025 to $15.1 billion in 2026, and is expected to reach $15.4 billion by 2031, driven largely by streaming and local film investments. This study covers key markets including India, Indonesia, Korea, Malaysia, the Philippines, Thailand, and Vietnam, highlighting a significant shift as television budgets continue to shrink.