Trump TV Marks a Decline for the Ratings King
WHO:
Fast Company - President Donald Trump launched Trump TV.
Fast Company - Sarah Ann Oates, a professor at the University of Maryland, commented on the nature of state media.
Fast Company - Victor Pickard, a professor of media policy and politics at the University of Pennsylvania, discussed the implications of Trump TV.
WHAT:
Fast Company - Trump TV's initial viewership dropped below 1,000 concurrent viewers on its second day after averaging over 1,000 in the first 24 hours.
Fast Company - The channel aired Trump’s remarks from the 74th National Prayer Breakfast instead of live events, such as his speech at the United Nations General Assembly and a bilateral meeting with Ukrainian President Volodymyr Zelenskyy.
Fast Company - Trump TV is a 24/7 YouTube livestream featuring new and recycled Trump speeches and administration events.
Fast Company - Initial viewership for Trump TV averaged over 1,000 concurrent viewers in its first 24 hours, dropping below 1,000 on the second day.
Fast Company - The channel aired Trump’s remarks from the 74th National Prayer Breakfast instead of live events, such as his speech at the United Nations General Assembly.
Fast Company - The feed is titled “TRUMP TV: The Essentials Station” on YouTube and is also available on the White House website.
WHERE:
Fast Company - Trump TV is available on YouTube and the White House website.
WHEN:
Fast Company - Trump TV was launched on a Monday.
Fast Company - The channel aired Trump’s remarks from the 74th National Prayer Breakfast, which occurred in February.
WHY:
Fast Company - Trump TV was launched as a supposed replacement for news outlets that Trump banned from the White House the previous Friday.
Fast Company - Trump TV was created as a supposed replacement for news outlets CNN, MS NOW, and Politico, which Trump banned from the White House.
Fast Company - Trump’s approval rating has fallen to a record low of 32% due to factors like his handling of inflation, immigration, and the Iran war.
HOW:
Fast Company - The channel's sizzle reel includes unauthorized clips from shows like Seinfeld, SpongeBob SquarePants, Family Guy, and The Simpsons.
Fast Company - Trump TV features a logo that recalls a similarly styled logo for Trump’s short-lived airline.
Fast Company - The channel runs unauthorized clips from shows like Seinfeld, SpongeBob SquarePants, Family Guy, and The Simpsons in its sizzle reel.
(UPDATED September 24, 2026 14:00 UTC)
Trump TV's initial viewership has dropped below 1,000 concurrent viewers on its second day, following an average of over 1,000 in its first 24 hours. Instead of airing live events like Trump's speech at the United Nations General Assembly or his meeting with Ukrainian President Volodymyr Zelenskyy, the channel featured Trump's remarks from the 74th National Prayer Breakfast. Launched as a replacement for news outlets that Trump banned from the White House, the channel's promotional material includes unauthorized clips from popular shows such as Seinfeld, SpongeBob SquarePants, Family Guy, and The Simpsons.
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(UPDATED September 24, 2026 11:58 UTC)
President Trump has officially launched Trump TV, a 24/7 YouTube livestream that features both new and recycled speeches from his administration, along with other events. The channel, titled “TRUMP TV: The Essentials Station,” initially attracted over 1,000 concurrent viewers in its first 24 hours, but that number dropped below 1,000 on the following day, as it aired remarks from the 74th National Prayer Breakfast instead of live events like his speech at the United Nations General Assembly. Media experts, including Sarah Ann Oates from the University of Maryland and Victor Pickard from the University of Pennsylvania, have commented on the implications of this new venture, which aims to serve as a replacement for news outlets that Trump has banned from the White House.