Latino Voter Insights Reveal Shifts Amid Trump's Campaign Tactics

WHO:

NBC News - Frankie Miranda, president and CEO of the Hispanic Federation, and María Teresa Kumar, president and co-founder of the Voto Latino Foundation.

NBC News - President Donald Trump, Kamala Harris, Latino voters, Democrats, Republicans, Geraldo Rivera, Human Rights Campaign President Kelley Robinson, Rep. Marcy Kaptur, Rep. Don Davis, former Sen. Sherrod Brown.

WHAT:

NBC News - The Voto Latino Foundation and the Hispanic Federation are launching a six-figure get-out-the-vote operation targeting Texas’ Rio Grande Valley, where nearly 316,000 Latinos who could vote did not participate in the 2024 election.

NBC News - Nearly 500,000 Texas Latinos have turned 18 in the last two years and are now eligible to vote.

NBC News - The NBC News/Telemundo poll indicates that Latino voters now give Democrats a 21-point advantage over Trump on handling the economy, a significant shift from the 4-percentage-point edge Trump had in 2024.

Alternet - Geraldo Rivera stated that two out of three Latino voters who previously supported Republicans are now shifting back to Democrats, indicating a significant change in voter sentiment.

CNN - Trump promised every American adult $5,000 if Republicans win the midterms, and the White House announced a $90 payment to around 20 million seniors on Medicare Part B.

CNN - Trump stated at a rally in Ohio, "We’re going to win big, and we’re going to shove it up their ass."

NBC News - The NBC News/Telemundo poll indicates a double-digit turnaround from the 2024 election, showing Democrats with a 24-point lead among Latino registered voters on a 2026 ballot test.

NBC News - 22% of Latino Trump voters are not planning to back Republicans in the midterms, with 14% choosing Democrats and 8% undecided from that group.

CNN - Trump’s approval rating among Latino voters is at a record low of 27%, with a disapproval rate of 69%.

CNN - 70% of voters believe Trump’s policies are driving prices up, while 56% attribute the current economic situation to Trump’s policies.

CNN - 69% of adults said Trump’s handling of the cost of living has been worse than expected.

NBC News - The NBC News/Telemundo poll indicates a 24-point lead for Democrats among Latino registered voters on a 2026 ballot test, marking a significant shift from the previous election.

NBC News - 31% of Latino voters report that they or someone close to them has started carrying ID due to concerns about ICE enforcement.

NBC News - 27% of Latino voters know someone who has been deported or detained by ICE since Trump’s second term began.

CNN - Trump’s approval rating among Latino voters is at a record low of 27%, with a disapproval rate of 69%.

CNN - In a recent poll, 70% of voters believe Trump’s policies are driving prices up, while 56% attribute the current economic situation to Trump’s policies.

NBC News - A national poll of Latino voters showed Democrats with a 24-point lead among Latino registered voters on a 2026 ballot test.

NBC News - Latino voters gave Trump a 4-percentage-point edge over Kamala Harris in 2024 on handling the economy, but now give Democrats a 21-point advantage.

NBC News - 22% of Latino Trump voters are not planning to back Republicans in the midterms, with 14% choosing Democrats and 8% undecided.

Alternet - Trump’s approval among Latino voters is at about 27%, with a disapproval rate of 69%.

CNN - Trump promised every American adult $5,000 if Republicans win the midterms.

CNN - The White House announced a $90 payment to around 20 million seniors on Medicare Part B.

CNN - 70% of voters said Trump’s policies were pushing prices up, and 56% blamed Trump for the current economy.

CNN - 69% of adults said Trump’s handling of the cost of living has been worse than expected.

WHERE:

NBC News - The groups will host a community town hall in Edinburg, Texas, called “Juntos en el 956.”

NBC News - The poll results reflect sentiments from Latino voters across the United States, particularly in states like Florida and Texas.

Alternet - Trump is campaigning in red states, including Ohio and Alabama.

WHEN:

Alternet - The election is scheduled for November 3.

CNN - The last day to register to vote is tomorrow, and the first day for voting is also tomorrow.

WHY:

NBC News - Miranda stated that educating Latinos about their voting rights and hearing their concerns is central to improving turnout.

NBC News - The economy is the top issue for Latino voters, with concerns about the cost of living affecting their voting preferences.

Alternet - Rivera suggested that Trump's immigration policies have alienated Latino voters, contributing to their shift back to Democrats.

HOW:

NBC News - The groups will encourage people to vote early and check their voter registrations to ensure they are prepared for Election Day.

CNN - Trump is attempting to rally support by promising financial incentives and emphasizing a narrative of economic success, despite his approval ratings among Latino voters being at a record low of 27%.

Alternet - Geraldo Rivera stated that two out of three Latino voters who previously supported Republicans are now shifting back to Democrats, indicating a significant change in voter sentiment.

NBC News - The poll indicates that Latino voters have strong feelings about Trump's immigration agenda, with two-thirds believing his enforcement policies have gone too far.

CNN - Trump is attempting to rally support by promising financial incentives and emphasizing a narrative of economic success.

(UPDATED October 6, 2026 14:02 UTC)

The Voto Latino Foundation and the Hispanic Federation are launching a significant get-out-the-vote operation in Texas’ Rio Grande Valley, aiming to engage the nearly 316,000 Latinos who did not participate in the 2024 election. With nearly 500,000 Texas Latinos having turned 18 in the last two years and now eligible to vote, the groups will host a community town hall in Edinburg, Texas, called “Juntos en el 956.” Frankie Miranda emphasized that educating Latinos about their voting rights and addressing their concerns is crucial for improving voter turnout as they encourage early voting and checking voter registrations in preparation for Election Day.

(UPDATED October 6, 2026 11:00 UTC)

A recent NBC News/Telemundo poll shows that Latino voters now favor Democrats over Trump by a significant 21-point margin on economic issues, a stark contrast to the 4-point lead Trump had in 2024. Geraldo Rivera noted that two out of three Latino voters who once supported Republicans are now returning to the Democratic fold, reflecting a notable shift in voter sentiment driven by concerns about the economy. Meanwhile, at a rally in Ohio, Trump promised $5,000 to every American adult if Republicans win the midterms, while also announcing a $90 payment for around 20 million seniors on Medicare Part B.

(UPDATED October 6, 2026 02:10 UTC)

Recent polling shows a significant shift in voter sentiment, with Democrats holding a 24-point lead among Latino registered voters in a 2026 ballot test, marking a double-digit turnaround from the 2024 election. Additionally, 22% of Latino Trump voters are not planning to support Republicans in the midterms, with 14% leaning towards Democrats and 8% still undecided. Trump's approval rating among Latino voters has plummeted to a record low of 27%, as many attribute rising prices and the current economic situation to his policies.

(UPDATED October 5, 2026 23:57 UTC)

A recent NBC News/Telemundo poll reveals a striking 24-point lead for Democrats among Latino registered voters, highlighting a notable shift from the previous election. Meanwhile, Trump's approval rating among Latino voters has plummeted to a record low of 27%, with many attributing rising prices and the current economic situation to his policies. Additionally, two out of three Latino voters who once supported Republicans are now leaning back toward Democrats, reflecting a significant change in voter sentiment.

(UPDATED October 5, 2026 23:00 UTC)

A recent national poll shows that Democrats hold a significant 24-point lead among Latino registered voters for the upcoming election, with many expressing concerns about the economy and the cost of living. Interestingly, while Latino voters previously favored Trump over Kamala Harris on economic issues, they now give Democrats a 21-point advantage, and 22% of Latino Trump voters are not planning to support Republicans in the midterms. As the election approaches on November 3, Trump is campaigning in red states and promising financial incentives, but his immigration policies may be alienating Latino voters, with two-thirds believing his enforcement measures have gone too far.