Bigxthaplug Unveils Star-studded Album 'BETTER OVER TIME

WHO:

The Source - BigXthaPlug is a Dallas multi-Platinum hitmaker.

WHAT:

The Source - BigXthaPlug revealed the featured artists for his fourth studio album, BETTER OVER TIME.

AllHipHop - The album BETTER OVER TIME will feature a nationwide billboard campaign that creates mystery before the album reveal.

WHERE:

The Source - The billboard campaign features each artist's face in their hometowns.

WHEN:

The Source - The album BETTER OVER TIME is set to arrive on October 30.

HOW:

AllHipHop - The unique marketing strategy involves a nationwide billboard rollout.

(UPDATED October 6, 2026 13:13 UTC)

Dallas multi-Platinum hitmaker BigXthaPlug has just announced the featured artists for his upcoming fourth studio album, titled BETTER OVER TIME, which is set to drop on October 30. To build anticipation, a nationwide billboard campaign will showcase each artist's face in their hometowns, creating an air of mystery leading up to the album reveal. This unique marketing strategy aims to engage fans and generate excitement ahead of the album's release.