Jiohotstar Expands in MENA via Starzplay Collaboration

WHO:

Variety - JioHotstar, India's largest streamer, is collaborating with Starzplay, an Abu Dhabi-based streaming service.

WHAT:

Variety - JioHotstar will be integrated as a dedicated hub within the Starzplay app rather than being offered as a stand-alone service.

TechCrunch - The partnership aims to expand JioHotstar's reach in the Middle East and North Africa (MENA) region.

WHERE:

Variety - The collaboration targets the Middle East and North Africa (MENA) region.

WHEN:

Variety - The MENA launch follows earlier rollouts in the U.K., Canada, and Singapore.

WHY:

Variety - The MENA region is considered key for South Asian viewers by JioHotstar.

HOW:

TechCrunch - JioHotstar will be offered inside the Starzplay platform, indicating a partnership approach for market entry.

(UPDATED October 6, 2026 18:03 UTC)

JioHotstar, India's largest streaming service, is teaming up with Starzplay, an Abu Dhabi-based platform, to enhance its presence in the Middle East and North Africa region. Instead of being a stand-alone service, JioHotstar will be integrated as a dedicated hub within the Starzplay app, which aims to attract South Asian viewers in this key market. This collaboration follows previous rollouts of JioHotstar in the U.K., Canada, and Singapore, marking a significant step in expanding its global reach.