Thomas Rhett Teams up With Hybe's Blue Highway Records

WHO:

Billboard - Country star Thomas Rhett has partnered with Hybe America's Nashville-based label Blue Highway Records.

Variety - Blue Highway CEO Jake Basden is involved in the partnership.

WHAT:

Billboard - Thomas Rhett has signed a new deal with Blue Highway Records.

Variety - The partnership is named Fifty-One/Forty-Nine Records and is described as “artist-led.”

Variety - The partnership aims to offer “an innovative approach to the artist-label relationship.”

WHERE:

Variety - The partnership is based in Nashville, Tennessee.

WHY:

Variety - The partnership follows more than a decade of shared success between Thomas Rhett and Hybe America.

HOW:

Variety - The partnership is characterized by an innovative approach to the artist-label relationship.

(UPDATED October 6, 2026 20:01 UTC)

Country star Thomas Rhett has signed a new deal with Blue Highway Records, a Nashville-based label under Hybe America, marking a significant partnership called Fifty-One/Forty-Nine Records. This collaboration, led by Blue Highway CEO Jake Basden, aims to redefine the artist-label relationship with an innovative approach. The partnership comes after over a decade of successful collaboration between Thomas Rhett and Hybe America.