NHL Scraps Controversial 'Hot for Hockey' Romance Campaign

WHO:

Inc - The NHL is the organization involved in the campaign.

NY Post - Fans provided feedback on the campaign.

WHAT:

Inc - The NHL launched a romance audiobook campaign titled "Hot for Hockey" featuring stories about real players.

NY Post - The NHL has canceled the "Hot for Hockey" campaign and removed the associated stories from Spotify due to negative fan feedback.

WHERE:

NY Post - The campaign's stories were available on Spotify.

WHY:

NY Post - The campaign faced poor reception from fans, leading to its cancellation.

HOW:

Inc - The NHL attempted to capitalize on the popularity of romance audiobooks by linking them to hockey themes.

(UPDATED October 6, 2026 23:02 UTC)

The NHL has canceled its "Hot for Hockey" romance audiobook campaign after receiving negative feedback from fans. The campaign, which featured stories about real players and was available on Spotify, aimed to merge the popularity of romance audiobooks with hockey themes. Following the poor reception, the NHL has removed the associated stories from the platform.