Skydance Appoints New Leaders for Ad, Content, and Distribution
WHO:
Variety - Jay Askinasi will lead ad sales for Skydance.
Variety - David Decker will head up content sales at Skydance.
Variety - Ray Hopkins will oversee distribution at Skydance.
Deadline - David Decker has been appointed President, Content Sales.
Deadline - Jay Askinasi has been named Chief Revenue Officer, Advertising.
Deadline - Ray Hopkins has been appointed President, Distribution.
Deadline - The trio will report to JB Perrette, Co-Chair & Chief Business Officer, Skydance TV and Skydance DTC.
WHAT:
Deadline - Skydance UK Network 5 reported a pre-tax profit of £11.93 million ($15.8M) in 2025, down from £33.6 million the previous year, marking a 64% decline in profit.
Deadline - JB Perrette oversees global distribution, advertising sales, content sales, DTC strategy, marketing, and business operations across Paramount and Warner Bros. Discovery’s new structure.
Deadline - Skydance UK Network 5 reported a 64% decline in profit last year, with pre-tax profit at £11.93 million ($15.8M) in 2025, down from £33.6M the previous year.
Deadline - JB Perrette oversees global distribution, advertising sales, content sales, DTC strategy, marketing, and business operations across Paramount and Warner Bros. Discovery’s new structure.
Deadline - Turner Classic Movies will now sit within the Skydance Film Group following the merger of Warner Bros. Discovery and Paramount.
Variety - Skydance announced senior executive appointments for the new company.
Deadline - Skydance has named its top executives across content licensing, advertising, and distribution.
HOW:
Deadline - The appointments were made as part of the company's organizational structure following the merger of Paramount and Warner Bros. Discovery.
(UPDATED October 9, 2026 14:03 UTC)
Skydance UK Network 5 has reported a pre-tax profit of £11.93 million, which is about $15.8 million, for 2025, reflecting a significant drop of 64% from the previous year's profit of £33.6 million. In related news, JB Perrette is now overseeing global distribution, advertising sales, content sales, direct-to-consumer strategy, marketing, and business operations within the newly structured Paramount and Warner Bros. Discovery. This shift marks a notable change in leadership and strategy for these major entertainment companies.
--
(UPDATED October 9, 2026 10:03 UTC)
Skydance UK Network 5 has reported a significant decline in profit, revealing a 64% drop compared to the previous year. Their pre-tax profit for 2025 stands at £11.93 million, which is approximately $15.8 million, down from £33.6 million in 2024. This financial downturn marks a challenging period for the company as they navigate these changes.
--
(UPDATED October 8, 2026 22:03 UTC)
JB Perrette is set to oversee global distribution, advertising sales, content sales, direct-to-consumer strategy, marketing, and business operations within the new structure of Paramount and Warner Bros. Discovery. This significant role will be effective as of 16:05 UTC, marking a pivotal moment for both companies. With this leadership change, the focus will be on streamlining operations and enhancing collaboration across their platforms.
--
(UPDATED October 8, 2026 19:07 UTC)
Turner Classic Movies is set to become part of the Skydance Film Group following the merger of Warner Bros. Discovery and Paramount. This significant move is expected to reshape the landscape of classic film programming. The transition is scheduled to take place at 16:05 UTC.
--
(UPDATED October 8, 2026 16:05 UTC)
Skydance has announced key senior executive appointments as part of its new organizational structure following the merger of Paramount and Warner Bros. Discovery. Jay Askinasi will serve as Chief Revenue Officer for Advertising, David Decker has been named President of Content Sales, and Ray Hopkins will oversee distribution as President. All three executives will report to JB Perrette, Co-Chair and Chief Business Officer of Skydance TV and Skydance DTC.