Apple Reduces Iphone 18 Pro Orders Amid Rising Costs

WHO:

IJR - Apple is the company involved in the decision to cut orders.

Techmeme - Suppliers are the entities receiving the order cuts from Apple.

WHAT:

IJR - Apple has reportedly cut component orders for the iPhone 18 Pro and Pro Max by at least 15%.

Techmeme - Apple instructed some suppliers to reduce production of components for the iPhone 18 Pro and Pro Max by 15%-20%.

WHERE:

Techmeme - The information originates from TAIPEI, where some of the suppliers are located.

WHY:

IJR - Higher memory costs and price increases are affecting early demand for the iPhone 18 Pro and Pro Max.

Techmeme - Higher memory costs have pushed up prices and hurt demand for the iPhone 18 Pro and Pro Max.

HOW:

Techmeme - Apple communicated to suppliers to cut production levels in response to the increased costs and demand issues.

(UPDATED October 9, 2026 14:04 UTC)

Apple has reportedly cut component orders for the iPhone 18 Pro and Pro Max by at least 15%, instructing some suppliers to reduce production by as much as 20%. This decision comes from higher memory costs and price increases that are negatively impacting early demand for the devices. The information originates from Taipei, where some of the affected suppliers are located.