Instagram Acknowledges Over-promotion of Creed's 'Higher

WHO:

Billboard - A representative for Meta, the parent company of Instagram.

Rolling Stone Music - An Instagram spokesperson.

WHAT:

Billboard - Instagram has acknowledged that it has been recommending Creed's song "Higher" to more users than intended.

Rolling Stone Music - The spokesperson stated, "[We] found that this song is being recommended to more people than intended."

WHY:

Billboard - The investigation is ongoing to understand the reasons behind the over-promotion of the song.

HOW:

Billboard - Meta is continuing to investigate the issue regarding the recommendation algorithm used by Instagram.

(UPDATED October 9, 2026 18:03 UTC)

Instagram has confirmed that it has been recommending Creed's song "Higher" to more users than intended, according to a spokesperson from Meta, the parent company of Instagram. The spokesperson stated, "[We] found that this song is being recommended to more people than intended," and an investigation is currently underway to understand the reasons behind this over-promotion. Meta is actively looking into the recommendation algorithm used by Instagram to address the issue.