Sydney Sweeney Responds to Backlash Over Topless Betting Ad

WHO:

NY Post - Sydney Sweeney, actress known for her role in "Euphoria"

TMZ - Sydney Sweeney, actress involved in a new advertisement

WHAT:

US Magazine - In a new Instagram video, Sweeney stated, "There are grown men making spreadsheets to bet on what color underwear I’m wearing," and added, "I mean, I’m flattered."

Coming Soon - Sweeney joked in the ad about people betting on "wars and dictators dying," emphasizing that Novig only encourages sports betting.

Fox News - Sydney Sweeney's new advertisement features her wearing only white Novig underwear while covering herself with footballs.

US Magazine - In the Instagram video, Sweeney states, "I mean, I’m flattered," in response to the backlash regarding her appearance in the ad.

Fox News - Billy Bush described Sydney Sweeney's marketing strategy as "brilliant" and noted that she secured equity in Novig before the ad gained forty million views.

Fox News - Sweeney joked in the ad about someone "betting their 401(k) on a war."

Fox News - Sydney Sweeney's latest Novig advertisement has gained forty million views.

Fox News - In the ad, Sweeney states, "There are grown men making spreadsheets to bet on what color underwear I’m wearing," and concludes with, "Novig is … just sports."

NY Post - Sydney Sweeney appears topless in a new advertisement for Novig, a sports betting company.

TMZ - The advertisement is a stripped-down promo video for the sports prediction platform Novig.

TMZ - Sweeney's Instagram Reel featuring the ad has drawn renewed attention and backlash.

WHERE:

Fox News - An advertisement from Novig featuring Sydney Sweeney was displayed in Times Square in New York City on September 16.

NY Post - The advertisement is associated with Novig, a sports betting company.

WHY:

Fox News - The latest campaign follows significant backlash from female athletes who criticized the previous advertisement for sexualizing women in sports.

Fox News - Critics, including gymnasts and sprinters, accused the ad of marketing women’s sports "through the male gaze," with specific criticism from gymnast Gracie Kramer and British sprinter Amy Hunt.

Fox News - Critics, including gymnasts and sprinters, accused the ad of marketing women’s sports "through the male gaze."

Fox News - Critics, including Olympians and professional athletes, accused the advertisement of sexualizing women in sports, with swimmer Ariarne Titmus calling it a "kick in the face" to women athletes.

NY Post - Sydney Sweeney stated, “I’m flattered” in response to the backlash regarding her topless appearance in the ad.

HOW:

Fox News - The latest campaign is a continuation of Sweeney's involvement with Novig, following the backlash from her original advertisement.

Fox News - Sweeney's latest ad campaign is a continuation of her involvement with Novig, following the backlash from her original advertisement.

Fox News - Novig defended the original advertisement as a "fun idea" created with "confidence, humor and a playful edge."

TMZ - The advertisement was released as an Instagram Reel, showcasing Sweeney's involvement with the sports trading platform.

(UPDATED October 12, 2026 08:17 UTC)

In a recent Instagram video, Sweeney humorously remarked about grown men creating spreadsheets to bet on her underwear color, expressing that she feels flattered by the attention. She also joked about people betting on serious matters like wars and dictators, while clarifying that Novig only promotes sports betting. This new campaign comes after considerable backlash from female athletes who condemned a previous advertisement for its sexualization of women in sports.

(UPDATED October 12, 2026 06:07 UTC)

Sydney Sweeney's latest advertisement for Novig, which features her wearing only white underwear while covering herself with footballs, has sparked significant backlash. In an Instagram video, Sweeney responded to the criticism by saying, "I mean, I’m flattered," as the ad was displayed in Times Square on September 16. Critics, including gymnast Gracie Kramer and British sprinter Amy Hunt, have accused the campaign of marketing women’s sports "through the male gaze," continuing the conversation around Sweeney's involvement with Novig following her original ad.

(UPDATED October 12, 2026 02:22 UTC)

Billy Bush praised Sydney Sweeney's marketing strategy as "brilliant," highlighting that she secured equity in Novig before her ad reached forty million views. In the ad, Sweeney humorously referenced someone "betting their 401(k) on a war," which has drawn criticism from athletes who argue that it promotes women’s sports "through the male gaze." This latest campaign is part of Sweeney's ongoing partnership with Novig, following the backlash from her original advertisement.

(UPDATED October 11, 2026 20:58 UTC)

Sydney Sweeney's latest advertisement for Novig has taken the internet by storm, racking up an impressive forty million views. In the ad, Sweeney humorously points out the absurdity of grown men betting on her underwear color, while critics, including Olympians like Ariarne Titmus, have slammed it for sexualizing women in sports. In response to the backlash, Novig has defended the ad as a "fun idea" crafted with "confidence, humor and a playful edge."

(UPDATED October 11, 2026 19:57 UTC)

Sydney Sweeney, the actress known for her role in "Euphoria," has sparked conversation with her topless appearance in a new advertisement for Novig, a sports betting company. The stripped-down promo video, released as an Instagram Reel, has garnered both attention and backlash, prompting Sweeney to respond by saying, “I’m flattered.” This ad aims to promote Novig's sports prediction platform and has certainly made waves across social media.