Pro-collins PAC Misfires With Ads in Oregon’s Portland

WHO:

Boston.com News - An executive with the Republican super PAC that paid for the ad attacking Troy Jackson blamed its vendor for running the ad in Oregon.

Newsweek - The group Defending Main Street is associated with Susan Collins.

The Intercept - Troy Jackson is the target of the attack ads.

WHAT:

Fast Company - The ad titled "Too Many Taxes" has been shown to viewers in Oregon, not Maine, leading to confusion about its intended audience.

Fast Company - The ad has reportedly been viewed over 1.2 million times since its initial airing on October 8, but the effectiveness of the ad is questioned due to its misplacement.

Fast Company - The ad titled "Too Many Taxes" has been viewed over 1.2 million times since its initial airing on October 8.

Fast Company - Social media users reported receiving multiple ads targeting Troy Jackson, with one user stating, "I’ve gotten 5 anti-Troy Jackson ads in the last 24 hours."

Fast Company - The ad has reportedly cost Defending Main Street around $25,000.

Fast Company - The 30-second ad titled "Too Many Taxes" focuses on taxes and the cost-of-living crisis.

Fast Company - The ad has racked up over 1.2 million views since it was shown for the first time on October 8.

Newsweek - The pro-Susan Collins group spent $25,000 on online ads.

The Intercept - The ads were intended to attack Troy Jackson but were placed in the wrong state.

WHERE:

Newsweek - The ads were seen in Portland, Oregon.

The Intercept - The ads were mistakenly targeted at Portland, Oregon, instead of Portland, Maine.

WHY:

Fast Company - Dan Gottlieb, spokesperson for Jackson's campaign, stated, "Susan Collins’ allies are so out of touch with Maine, they can’t even find it on a map."

Salon - Maine Democrats are concerned that abortion rights may be a key issue to persuade Democratic women to support Troy Jackson in the upcoming election.

The Intercept - The ads were part of a campaign strategy related to the Maine Senate race.

HOW:

Fast Company - The Google Ads Transparency Center page initially displayed the selected region for the ads as zip codes from Oregon, which has since been updated to reflect Maine zip codes.

Fast Company - Social media users shared screenshots of the ad's Google Ads Transparency Center page, which initially showed the selected region for the ads as zip codes from Oregon. The Google Ads page has since been updated with Maine zip codes.

Newsweek - The ads were delivered online, leading to confusion among Oregonians regarding the Maine Senate race.

(UPDATED October 13, 2026 13:14 UTC)

A new ad titled "Too Many Taxes" has sparked confusion among viewers, as it was shown in Oregon instead of its intended audience in Maine. Since its debut on October 8, the ad has garnered over 1.2 million views, but questions about its effectiveness have arisen due to this misplacement. Initially, the Google Ads Transparency Center indicated that the ad was targeted to Oregon zip codes, but it has since been updated to show Maine zip codes.

(UPDATED October 13, 2026 04:10 UTC)

The ad titled "Too Many Taxes" has gained significant attention, racking up over 1.2 million views since it first aired on October 8. Social media users have reported receiving a barrage of ads targeting Troy Jackson, with one individual noting they've seen five anti-Troy Jackson ads in just the last 24 hours. Initially, the Google Ads Transparency Center indicated that these ads were aimed at Oregon zip codes, but that information has now been updated to show Maine zip codes instead.

(UPDATED October 13, 2026 03:10 UTC)

An executive with the Republican super PAC that funded an ad attacking Troy Jackson has placed the blame on its vendor for mistakenly running the ad in Oregon. This ad has reportedly cost Defending Main Street around $25,000, and social media users have shared screenshots of the ad's Google Ads Transparency Center page, which initially displayed Oregon zip codes. However, the Google Ads page has since been updated to reflect the correct Maine zip codes.

(UPDATED October 12, 2026 23:00 UTC)

A new ad titled "Too Many Taxes" has gained significant attention, amassing over 1.2 million views since its debut on October 8. The ad addresses the pressing issues of taxes and the cost-of-living crisis, resonating with many viewers. Dan Gottlieb, a spokesperson for Jackson's campaign, criticized Susan Collins' allies, saying, "They are so out of touch with Maine, they can’t even find it on a map."

(UPDATED October 12, 2026 22:01 UTC)

Maine Democrats are increasingly focused on abortion rights as a crucial issue to rally support from Democratic women for Troy Jackson in the upcoming election. This concern highlights the importance of reproductive rights in shaping voter turnout and engagement. As the election approaches, the party is strategizing on how to effectively communicate this message to their constituents.

(UPDATED October 12, 2026 21:07 UTC)

A pro-Susan Collins group called Defending Main Street has spent $25,000 on online ads intended to attack Troy Jackson, but the ads were mistakenly targeted at Portland, Oregon, instead of Portland, Maine. As a result, Oregonians were confused about the Maine Senate race due to the misplacement of these ads. This incident highlights the ongoing campaign strategies related to the upcoming Senate race in Maine.