Meta Enhances User Control With AI Algorithm Features on Facebook

WHO:

TechCrunch - Meta is the organization launching the new feature.

Techmeme - Meta is the organization expanding the feature to Facebook and Facebook Reels.

WHAT:

TechCrunch - Meta announced the launch of its new AI-powered feature, “Your Algorithm.”

Techmeme - Meta is expanding its AI-powered “Your Algorithm” feature from Instagram to Facebook and Facebook Reels.

Techmeme - Meta stated it is using large language models (LLMs) more in its ranking systems.

WHERE:

Techmeme - The feature is being expanded to Facebook and Facebook Reels.

WHEN:

TechCrunch - The feature was first launched on Instagram before being announced for Facebook.

WHY:

Techmeme - The expansion aims to enhance user control over content ranking on Facebook.

HOW:

Techmeme - Meta is utilizing LLMs to improve its content ranking systems.

(UPDATED October 13, 2026 19:08 UTC)

Meta has announced the launch of its new AI-powered feature called “Your Algorithm,” which aims to enhance user control over content ranking. Following its initial launch on Instagram, this feature is now being expanded to Facebook and Facebook Reels, utilizing large language models to improve the ranking systems. This move is part of Meta's ongoing efforts to refine how content is presented to users across its platforms.